---
title: "Franchising.com: Tutor Doctor Refines Its Recruitment Strategies and Practices for 2018"
url: https://burnaze.com/article/acabbfde-4a53-493e-966a-c04be4d450a0
source: "1851 Franchise"
original_url: https://1851franchise.com/franchisingcom-tutor-doctor-refines-its-recruitment-strategies-and-practices-for-2018-2706301
category: "Tutoring"
industry: "Education & Childcare"
segment: "Tutoring"
published: 2018-04-17T18:13:33.000Z
modified: 2026-11-01T03:02:42.065Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/69dba1107cabf9087c25d00ac831b52e2636.jpg
---

# Franchising.com: Tutor Doctor Refines Its Recruitment Strategies and Practices for 2018

**TL;DR:** Tutor Doctor has refined its recruitment strategies and practices for 2018, focusing on international development and social media targeting. The brand plans to focus on international development in Australia, Latin America, and South Africa.

*originally published in 1851 Franchise on 2018-04-17. [Read the original](https://1851franchise.com/franchisingcom-tutor-doctor-refines-its-recruitment-strategies-and-practices-for-2018-2706301).*

## Story

Franchising.com asked Scott Thompson, vice president of global franchise development at Tutor Doctor , what recruiting strategies and practices the brand will use in 2018.

Thompson shared the plan he plans to employ at Tutor Doctor, which includes a blend of various strategies, including social media targeting, website and landing page development, and content marketing, as well as tapping into the base of successful existing brand validators, to find the highest quality candidates. The brand plans to focus on international development as well, with Australia, Latin America and South Africa being the primary targets.

Lauren has more than 12 years of experience in public relations, social media and content production. She has managed internal and external communication to deliver impactful business results for brands in the hospitality, retail, education and e-commerce sectors. Lauren has a Master of Arts in Communication and a Bachelor of Arts in Public Relations and Spanish from Illinois State University. In her spare time, Lauren enjoys reading, traveling and spending time with her husband, son and dog.

## Entities

- 1851 Franchise (publication)
- Education & Childcare (sector)
- Australia (location)
- Scott Thompson (person)
- Tutor Doctor (company)
- international development (topic)
- South Africa (location)
- recruitment strategies (topic)
- Latin America (location)
- social media targeting (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/franchisingcom-tutor-doctor-refines-its-recruitment-strategies-and-practices-for-2018-2706301). Summarized by Burnaze (https://burnaze.com/article/acabbfde-4a53-493e-966a-c04be4d450a0).