---
title: "Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets"
url: https://burnaze.com/article/ad1a559e-4f56-43d9-8a3e-f35a417b47b7
source: "1851 Franchise"
original_url: https://1851franchise.com/blue-goldfish-using-technology-data-and-analytics-to-drive-both-profits-and-prophets-3616
category: "Technology"
topics: ["Technology"]
published: 2016-02-18T11:06:00.000Z
modified: 2026-11-01T03:25:37.355Z
image: https://images.unsplash.com/photo-1581090464777-f3220bbe1b8b?w=1600&q=80&auto=format&fit=crop
---

# Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets

**TL;DR:** Authors Stan Phelps and Evan Carroll discuss using technology, data, and analytics to improve customer experience in their book Blue Goldfish. The book examines the three R's: Relationships, Responsiveness, and Readiness.

*originally published in 1851 Franchise on 2016-02-18. [Read the original](https://1851franchise.com/blue-goldfish-using-technology-data-and-analytics-to-drive-both-profits-and-prophets-3616).*

## Story

Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets authors Stan Phelps, 9 Inch Marketing and Evan Carroll, Evan Caroll and Associates join Social Geek Radio host Jack Monson.

"A blue goldfish is any time a business leverages technology, data, and analytics to do a "little something extra" to improve the experience for the customer. The book examines the three R's: Relationships, Responsiveness, and Readiness.

## Entities

- 1851 Franchise (publication)
- General (sector)
- customer experience (topic)
- technology (topic)
- Jack Monson (person)
- data analytics (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/blue-goldfish-using-technology-data-and-analytics-to-drive-both-profits-and-prophets-3616). Summarized by Burnaze (https://burnaze.com/article/ad1a559e-4f56-43d9-8a3e-f35a417b47b7).