---
title: "Dunkin’ Unveils 'Human Chargers' Beverage Stunt"
url: https://burnaze.com/article/ad1b4e8b-a9e9-4453-811c-3d737816dbbb
source: "1851 Franchise"
original_url: https://1851franchise.com/dunkin-unveils-human-chargers-beverage-stunt-2710317
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2019-06-24T22:17:01.000Z
modified: 2026-11-01T02:33:46.745Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0564d4ec4885448fc55b26b11c1ae7438381.jpg
---

# Dunkin’ Unveils 'Human Chargers' Beverage Stunt

**TL;DR:** Dunkin' has introduced a new beverage, Shot in the Dark, as part of its pivot from doughnuts to drinks. The drink comes with a reusable sipping device and will be dispensed for free at NYC Pop-Up or by request through Amazon Alexa or Google Assistant.

*originally published in 1851 Franchise on 2019-06-24. [Read the original](https://1851franchise.com/dunkin-unveils-human-chargers-beverage-stunt-2710317).*

## Story

The latest product from Dunkin' is set to coincide with the longest day of the year at NYC Pop-Up as a way to emphasize the company's pivot “from doughnuts to drinks,” according to an article on The Drum.

The new drink called Shot in the Dark “is a blend of coffee and espresso which deftly skirts the current backlash against plastic straws with its own ‘reusable sipping device’ comprising a telescopic stainless-steel tube with a silicone tip,” the article states.

“The Human Charger will be dispensed for free at NYC Pop-Up,” the article continues. “For those not resident in the Big Apple Dunkin’ will dispatch a free sample directly to your door to anyone asking their Amazon Alexa or Google Assistant to ‘send me a sample of Dunkin’ Shot in the Dark’ - while stocks last.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Dunkin' Brands (company)
- Amazon (company)
- Google (company)
- sustainability (topic)
- beverage launch (topic)
- NYC Pop-Up (location)
- brand pivot (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/dunkin-unveils-human-chargers-beverage-stunt-2710317). Summarized by Burnaze (https://burnaze.com/article/ad1b4e8b-a9e9-4453-811c-3d737816dbbb).