---
title: "How to Originate Off Market"
url: https://burnaze.com/article/adb5aa1c-cc37-4554-8e62-88eb4c217219
source: "Middle Market Growth"
original_url: https://middlemarketgrowth.org/video-b-woods-company-originate-off-market/
author: "Carolyn Vallejo"
category: "Finance"
topics: ["Finance & M&A"]
published: 2026-07-17T13:00:50.000Z
modified: 2026-10-31T13:20:35.175Z
image: https://middlemarketgrowth.org/wp-content/uploads/2026/07/video-b-woods-company-originate-off-market.png
---

# How to Originate Off Market

**TL;DR:** Will Woods of B. Woods & Company discusses the importance of a strong outreach approach for proprietary deal sourcing. Woods shares his insights on the right approach and common mistakes in outreach.

*By Carolyn Vallejo, originally published in Middle Market Growth on 2026-07-17. [Read the original](https://middlemarketgrowth.org/video-b-woods-company-originate-off-market/).*

## Story

July 17, 2026 ACG Insights

Proprietary deal sourcing is often a challenge for private equity firms, but starting with a strong outreach approach is key. Will Woods of B. Woods & Company sits down to discuss what the right approach looks like, the most common outreach mistakes he sees, and how firms can get it right and consistently generate off-market opportunities.

*This episode is brought to you by B. Woods & Company. Learn more at bwoodscompany.com.*

*ACG video content is produced by the Association for Corporate Growth. To learn more about the organization and how to become a member, visit acg.org.*

## Entities

- private equity (topic)
- Finance (sector)
- Middle Market Growth (publication)
- Carolyn Vallejo (person)
- Association for Corporate Growth (regulator)
- B. Woods & Company (investor)
- Will Woods (person)
- deal sourcing (topic)
- outreach approach (topic)

---
Originally reported by Carolyn Vallejo, Middle Market Growth (https://middlemarketgrowth.org/video-b-woods-company-originate-off-market/). Summarized by Burnaze (https://burnaze.com/article/adb5aa1c-cc37-4554-8e62-88eb4c217219).