---
title: "ERA Prospera Real Estate Joins Era Real Estate to Enhance Client Services and Expand Reach"
url: https://burnaze.com/article/adb78b62-1fc0-48ba-9c21-0014d839de93
source: "Franchising.com"
original_url: https://www.franchising.com/news/20241029_era_prospera_real_estate_joins_era_real_estate_to_enhance_client_services_a.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
topics: ["Development & multi-unit"]
published: 2024-10-29T12:00:00.000Z
modified: 2026-10-31T20:10:32.240Z
image: https://images.unsplash.com/photo-1582407947304-fd86f028f716?w=1600&q=80&auto=format&fit=crop
---

# ERA Prospera Real Estate Joins Era Real Estate to Enhance Client Services and Expand Reach

**TL;DR:** ERA Prospera Real Estate, a Minneapolis-area brokerage, has joined ERA Real Estate to enhance client services and expand its reach. The company, founded by Keith Taylor, will utilize ERA's business-building tools and marketing programs to connect buyers and sellers.

*originally published in Franchising.com on 2024-10-29. [Read the original](https://www.franchising.com/news/20241029_era_prospera_real_estate_joins_era_real_estate_to_enhance_client_services_a.html).*

## Story

Founded just last year, the brokerage has already developed a portfolio of past and present clients, referral avenues across adjacent industries and niche insight into the unique properties that draw clients to Minnesota. The company’s quick success can largely be attributed to the leadership of the current owner Keith Taylor, who has almost a decade of industry experience. After graduating from the University of Minnesota with bachelor’s degrees in human resource development and business and marketing education, Taylor went into sales for Minnesota’s professional basketball teams.

Upon discovering his natural ability to connect with clients, he opted to pursue a more person-centric career, leading him to become a real estate professional.

Today, Taylor is responsible for onboarding every new affiliated agent that joins his company alongside his director of operations, Hayley McHale. Together, Taylor, McHale and their affiliated real estate professionals have developed specific expertise in Minnesota’s lakefront properties and luxury market, as well as dealing with multifamily properties, rentals and investment properties and renovation projects.

Now as part of the ERA® network, Taylor and his full-service company’s affiliated agents will be able to utilize the brand’s robust business-building tools and leverage the most up-to-date marketing programs to connect buyers and sellers.

The ERA Prospera Real Estate company culture is guided by the golden rule of doing unto others as you want done to yourself. With this guiding mantra, the company’s agents consistently focus on communication and service, as they understand how stressful buying or selling a home can be, and they want to be the calming force for their clients that simplifies the process. From start to finish in every transaction, the firm guarantees transparency and service that will not only meet but exceed expectations. Every client is treated as a friend and family member of the firm.

ERA Prospera Real Estate is based out of its main office located in Saint Louis Park, roughly ten minutes outside of downtown Minneapolis. The Twin Cities of Minneapolis-Saint Paul are known for their avid local sports fandom, with seven professional teams playing there, its proximity to the headquarters of multiple Fortune 500 companies, including Target, Best Buy, and General Mills, and the University of Minnesota, where Taylor himself graduated. The area is perfect for both young professionals and families alike, with an even split of renters and homeowners.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- Target (company)
- ERA Real Estate (company)
- Best Buy (company)
- General Mills (company)
- industry experience (topic)
- brokerage expansion (topic)
- real estate partnership (topic)
- client services (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20241029_era_prospera_real_estate_joins_era_real_estate_to_enhance_client_services_a.html). Summarized by Burnaze (https://burnaze.com/article/adb78b62-1fc0-48ba-9c21-0014d839de93).