---
title: "Cicis® Pizza Earns Distinguished 2023 Innovation Award for Exceptional Brand Marketing"
url: https://burnaze.com/article/adbed838-14f1-4a98-8059-ecc6747c1af5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230707_cicis_pizza_earns_distinguished_2023_innovation_award_for_exceptional_brand.html
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing"]
published: 2023-07-07T12:00:00.000Z
modified: 2026-10-31T20:32:19.348Z
image: https://imgs.franchising.com/brands/social/cicispizza.jpg
---

# Cicis® Pizza Earns Distinguished 2023 Innovation Award for Exceptional Brand Marketing

**TL;DR:** Cicis Pizza has received the Marketing & Branding: Local Marketing Leadership Award for its innovative strategies and tactics to build its brand. The award recognizes the brand's achievements in local marketing leadership through its Endless Pizzabilities campaign.

*originally published in Franchising.com on 2023-07-07. [Read the original](https://www.franchising.com/news/20230707_cicis_pizza_earns_distinguished_2023_innovation_award_for_exceptional_brand.html).*

## Story

“We are thrilled and honored to receive the Local Marketing Leadership Award this year. This recognition is a testament to our commitment to creating innovative and engaging experiences for our guests,” said Stephanie Hoppe, CMO of Cicis Pizza. “The Endless Pizzabilities campaign allowed us to showcase our brand in a fresh and exciting way, and we are proud of our team's dedication and the impact it has made in our local markets.”

A jury of judges evaluated the innovation, objectives, and results of more than 150 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources.

Twenty-two winners were chosen from among the four categories. Each winner will be profiled in Franchise Updatemagazine. Cicis Pizza was recognized for the brand’s achievements in local marketing leadership through its Endless Pizzabilities™ campaign.

The Endless Pizzabilities campaign was created to spread Cicis core message beyond affordability – the brand brings people together to have fun. It focuses on a broad, dramatic, creative shift of brand messaging in addition to creative and media executions that focus on lower-funnel tactics to spotlight specific or seasonal menu items and experiences to attract key target audiences by utilizing bold humor and visual effects.

Founded in 1983, Irving, Texas-based Cicis invented the Endless Pizza Buffet concept, offering guests a wide variety of pizzas, including traditional crust and flatbreads, along with pastas, salads and desserts for dine-in, to-go and catering. With nearly 300 restaurants in 30-plus states, Cicis has been ranked by CNN Money as the No. 1 "Casual Dining Pizza Chain (for your money) in America," named by Technomic as the No. 2 "Most Kid-Friendly Chain as voted by Millennial Moms" and recognized by Nation's Restaurant News among its Top 200 Restaurant Chains.

Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, six newsletters, four annual conferences, independent research, and books, entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives.

Cicis is an iconic, modernized restaurant that pushes the limits of the regular family dining experience. With unlimited opportunities for revenue, multiple restaurant designs and off premise-options, Cicis is constantly evolving with the industry.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Nation's Restaurant News (publication)
- qsr (topic)
- Technomic (company)
- local marketing (topic)
- Cicis Pizza (company)
- brand marketing (topic)
- innovation award (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230707_cicis_pizza_earns_distinguished_2023_innovation_award_for_exceptional_brand.html). Summarized by Burnaze (https://burnaze.com/article/adbed838-14f1-4a98-8059-ecc6747c1af5).