---
title: "Michelle Luchanksy Joins Property Management Inc. As New VP of Marketing"
url: https://burnaze.com/article/addd1604-c19d-4580-b887-0042fe1ad850
source: "1851 Franchise"
original_url: https://1851franchise.com/michelle-luchanksy-joins-property-management-inc-as-new-vp-of-marketing-2716488
category: "Marketing"
industry: "Business Services"
segment: "Marketing"
topics: ["Marketing"]
published: 2021-08-23T16:11:00.000Z
modified: 2026-11-01T02:13:49.869Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8f36d5afa2d4896b7876744ceacc26e88149.jpg
---

# Michelle Luchanksy Joins Property Management Inc. As New VP of Marketing

**TL;DR:** Michelle Luchansky joins Property Management Inc. as the new VP of Marketing, citing the brand's sense of community and top-down culture. She aims to raise brand awareness and make Property Management Inc. a household name over the next five years.

*originally published in 1851 Franchise on 2021-08-23. [Read the original](https://1851franchise.com/michelle-luchanksy-joins-property-management-inc-as-new-vp-of-marketing-2716488).*

## Story

Michelle Luchanksy has worked with franchisees of well-known brands as Fazoli’s and McDonald’s, but when she decided to accept a new role as vice president of marketing for Property Management Inc., a rapidly growing franchise with 300-plus locations, what sold her was the sense of community the brand exudes.

“It’s a top down culture that ripples out across the brand — from its franchisees to the people they serve,” Luchansky said. “PMI really is a family in the sense that everyone is working together to build success. That’s something that really resonated with me.”

PMI, which was founded in 2008 and has grown to more than 300 franchise offices across 42 states, helps franchisees maximize their profitability across four pillars — residential, commercial, association and short term rental.

Now, at a time when the property management brand is poised for continued growth, Luchansky is focused on raising brand awareness across the country. “It’s such an exciting time for anyone in property management,” she said. “The shift in the way people are working right now means not only are people choosing to move, they’re often choosing to rent. With landlords busier than ever, they’re turning to third-party management companies. But they need companies they can trust.”

According to Luchansky, PMI’s brand promise of effective communication, honesty and integrity, accurate accounting and availability of management teams is something that sets it apart from other property management companies.

“Property managers owe a fiduciary duty to always act in the best interest of the communities or buildings they represent,” she said. “And that’s something PMI takes seriously.”

For franchisees, that reputation of honesty and integrity is key to scaling their businesses. It’s also something that Luchansky hopes to highlight as she works to build that perception. “It’s very exciting to help take an established brand to the next level,” she said. “Just like you know those golden arches, my goal is nothing less than making Property Management Inc. a household name over the next five years.”

Already drumming up national and local marketing campaigns to get people excited about the brand, Luchansky said the team at PMI has rolled out the welcome wagon for her.

“We’re thrilled to welcome Michelle to our team,” said PMI President Danessa Itaya. “She brings exciting fresh ideas and energy that will help further our goals as we continue our expansion across the country.”

*The startup costs for a Property Management Inc. franchise range from $42,550 to $166,600. The franchise fee ranges from $16,200 to $128,600. This includes $35,000 to $128,600 that must be paid to the franchisor or affiliate. To learn more about franchising with Property Management Inc., visit* *propertymanagementincfranchise.com**.*

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Business Services (sector)
- McDonald's (company)
- marketing strategy (topic)
- Fazoli's (company)
- executive hiring (topic)
- property management (topic)
- Property Management Inc. (company)
- Danessa Itaya (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/michelle-luchanksy-joins-property-management-inc-as-new-vp-of-marketing-2716488). Summarized by Burnaze (https://burnaze.com/article/addd1604-c19d-4580-b887-0042fe1ad850).