---
title: "Massage Envy Brings Expanded Body Care and Skin Care Experience to Refreshed Midtown West Location"
url: https://burnaze.com/article/ae672418-dff7-4a31-9da9-b88abc293032
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260428_massage_envy_brings_expanded_body_care_and_skin_care_experience_to_refreshe.html
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
published: 2026-04-28T12:00:00.000Z
modified: 2026-10-31T16:26:48.554Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Massage Envy Brings Expanded Body Care and Skin Care Experience to Refreshed Midtown West Location

**TL;DR:** Massage Envy has refreshed its Midtown West location to offer an expanded body care and skin care experience. The updated location reflects the brand's evolution in providing services that support members' and guests' wellness goals.

*originally published in Franchising.com on 2026-04-28. [Read the original](https://www.franchising.com/news/20260428_massage_envy_brings_expanded_body_care_and_skin_care_experience_to_refreshe.html).*

## Story

The updated location reflects how the Massage Envy brand is evolving to help members and guests start with what they want to achieve and connect those goals to services that support them. By bringing body care, skin care, and self-guided wellness experiences together in one place, the Midtown West location makes it easier to build routines that fit into everyday life and deliver results.

"Over the past few years, the brand has built strong momentum around reshaping how people experience body care and skin care as part of their everyday lives," said Todd Schrader, CEO of Massage Envy Franchising. "The Midtown West location reflects that evolution, offering more ways for guests to engage with those services as their needs and expectations continue to change."

At the Midtown West location, guests can now experience a broad set of options designed to support different wellness goals and preferences, including:

Together, these offerings create a more connected experience, helping members and guests more easily address their individual goals in ways that fit their preferences and routines.

The refreshed Midtown West location also reflects the perspective of longtime franchise owner Rita Ewing.

"I've proudly owned and operated the Midtown West location for more than a decade, and over that time, I've had the privilege of getting to know our guests and grow alongside this vibrant community," said Rita Ewing, franchise owner. "What excited me most about the refresh was the opportunity to reimagine the space to reflect both the Massage Envy brand and the energy of Midtown West—creating a modern, welcoming environment that aligns with how our guests move through their day, whether they're stopping in quickly or taking time to reset."

## Entities

- Franchising.com (publication)
- Beauty & Wellness (sector)
- Massage Envy (company)
- skin care (topic)
- Todd Schrader (person)
- wellness experience (topic)
- location refresh (topic)
- Midtown West (location)
- body care (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260428_massage_envy_brings_expanded_body_care_and_skin_care_experience_to_refreshe.html). Summarized by Burnaze (https://burnaze.com/article/ae672418-dff7-4a31-9da9-b88abc293032).