---
title: "What Could Facebook’s 26% Dip in Usage Mean for Franchising?"
url: https://burnaze.com/article/ae7e4a2f-1a08-4e51-827e-3a12889b723f
source: "1851 Franchise"
original_url: https://1851franchise.com/what-could-facebooks-26-dip-in-usage-mean-for-franchising-2711416
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Technology"]
published: 2019-10-24T15:10:12.000Z
modified: 2026-11-01T02:28:16.860Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7badabfeea53632b16776fd5b9d016165049.jpg
---

# What Could Facebook’s 26% Dip in Usage Mean for Franchising?

**TL;DR:** Facebook's usage has dipped 26% in two years, with younger users shifting to other social media platforms, which may have implications for franchising. Facebook still has 2 billion users, but the decline in usage could affect advertisers and franchise development teams.

*originally published in 1851 Franchise on 2019-10-24. [Read the original](https://1851franchise.com/what-could-facebooks-26-dip-in-usage-mean-for-franchising-2711416).*

## Story

In 2017, users in the U.S. spent on average 14 hours per month on Facebook, according to Activate Consulting’s Technology & Media Outlook 2020 as reported by Fast Company. In just two years, that number has fallen 26%, to only nine hours. This data was revealed by Activate CEO Michael Wolf at the Wall Street Journal’s Tech Live conference .

Facebook’s dip in usage could be due to several factors. For one, younger users have gravitated toward websites like Instagram, Snapchat and the breakout platform TikTok—the fastest-growing social media app in recent years. Facebook CEO Mark Zuckerburg has also come under fire for privacy breaches , selling consumer data and most recently making the decision to not fact-check political ads that are run on the site .

Facebook is still the largest player among social media networks, with a whopping 2 billion users, but this sharp decline in actual usage could mean a lot to advertisers and franchise development teams across industries. Several years ago, Facebook was considered a premier recruitment tool for franchisors. Even today, the platform still reigns supreme as the leader in social media advertising , but those in the franchise industry may want to consider other, more niche social media avenues as potential avenues for marketing going forward.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchising (topic)
- Facebook (company)
- Instagram (company)
- Snapchat (company)
- Fast Company (company)
- TikTok (company)
- advertising (topic)
- social media usage (topic)
- platform shift (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/what-could-facebooks-26-dip-in-usage-mean-for-franchising-2711416). Summarized by Burnaze (https://burnaze.com/article/ae7e4a2f-1a08-4e51-827e-3a12889b723f).