---
title: "Barberitos Celebrates Cinco de Mayo with Biggest Single-Day Sales"
url: https://burnaze.com/article/aec52f1d-4c58-4839-9f66-d532469726c2
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210514_barberitos_celebrates_cinco_de_mayo_with_biggest_singleday_sales.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2021-05-14T12:00:00.000Z
modified: 2026-11-01T02:27:41.728Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Barberitos Celebrates Cinco de Mayo with Biggest Single-Day Sales

**TL;DR:** Barberitos celebrated Cinco de Mayo with its biggest single-day sales in history, driven by a national promotion offering one free small cheese dip. The chain saw a 27.3 percent increase over its previous biggest day, with significant growth in catering, pickup, and delivery orders.

*originally published in Franchising.com on 2021-05-14. [Read the original](https://www.franchising.com/news/20210514_barberitos_celebrates_cinco_de_mayo_with_biggest_singleday_sales.html).*

## Story

Some statistics from the day include:

- 27.3 percent increase over the chain’s biggest previous day (Cinco de Mayo in 2017)

- 26.1 percent catering orders

- 10.4 percent pickup orders via the app or company website

- 9.63 percent of delivery orders through third-party apps

- Johnson City, Tenn. (3135 Peoples St.) was the top location for coupon redemption followed by Athens, Ga. Five Points (1739 S. Lumpkin St.)

"We are very grateful and humbled by the incredible turnout of loyal Barberitos customers at all of our restaurants on Cinco de Mayo this year," said Barberitos Founder and CEO Downing Barber. "Our team is excited at the response and resiliency guests have shown as we emerge from the pandemic. I also want to congratulate and thank the Barberitos franchisees and their team members for striving to serve each and every customer with hospitality."

Based on the numbers and trends shown, Barber believes:

- Restaurants are rebounding in a big way as pandemic restrictions are decreased

- Catering for events has picked up significantly and will continue to do so throughout the summer

- Delivery and takeout continue to be a significant piece of the business that isn’t going away

“Our brand has weathered the storm and has become stronger,” said Barber. “These numbers demonstrate that people are ready to get back out and enjoy themselves.”

Catering is available at all locations and ranges from full setups that can include fajitas, tacos, nachos and salad bars to boxed burrito meals. The Barberitos mobile app provides a location finder, in-app online ordering and quick ways to earn rewards and pay online.

As a southwestern grille and cantina, Barberitos is dedicated to serving farm-fresh, high-quality food in an efficient manner. All of the restaurants’ menu items are made in-house daily, including hand-smashed guacamole, homemade salsas, fresh-cut vegetables, as well as chicken, steak, turkey, tofu, pork, fish, rice and beans

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- Barberitos (company)
- delivery orders (topic)
- national promotion (topic)
- catering orders (topic)
- pickup orders (topic)
- Johnson City, Tenn. (location)
- Athens, Ga. Five Points (location)
- single-day sales (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210514_barberitos_celebrates_cinco_de_mayo_with_biggest_singleday_sales.html). Summarized by Burnaze (https://burnaze.com/article/aec52f1d-4c58-4839-9f66-d532469726c2).