---
title: "HOTWORX® Launches 2026"
url: https://burnaze.com/article/aee0cd5d-668a-4d24-a450-37cfb97fa2b4
source: "Franchising.com"
original_url: https://www.franchising.com/news/20261001_hotworx_launches_2026_workouts_for_heroes_campaign_to_support_military_wome.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
published: 2026-10-01T12:00:00.000Z
modified: 2026-10-31T14:57:32.978Z
image: https://images.unsplash.com/photo-1517836357463-d25dfeac3438?w=1600&q=80&auto=format&fit=crop
---

# HOTWORX® Launches 2026

**TL;DR:** HOTWORX launches its 2026 campaign to raise funds for veterans and military women battling breast cancer, building on the momentum of 2025 when it raised $63,253.42. The campaign has raised over $110,000 since 2024 through various initiatives, including the Workouts for Heroes and breast cancer awareness charitable campaigns.

*originally published in Franchising.com on 2026-10-01. [Read the original](https://www.franchising.com/news/20261001_hotworx_launches_2026_workouts_for_heroes_campaign_to_support_military_wome.html).*

## Story

This year's campaign builds on the momentum of 2025, when HOTWORX members, franchisees and the corporate team raised $63,253.42 for veterans and military women battling breast cancer. Since 2024, HOTWORX's Workouts for Heroes and breast cancer awareness charitable campaigns have raised more than $110,000.

Ways to Give at HOTWORX Studios Nationwide:

- **Pink Retail Initiative**: Limited edition Pink Yoga Towels, Pink Yoga Mats and Pink Yoga Mat Holders. Corporate will donate a portion for each item sold, plus a donor payout for every Pink Yoga Mat Slap Band.

- **"Honor a Warrior"** Dedication Cards: Members can donate to dedicate a card to a veteran or breast cancer survivor who is close to their heart.

- **Studio Raffles**: Participating studios will host their own Workouts for Heroes raffles, with donations serving as raffle entries.

Dedication card and raffle donations will be collected through the campaign's official GiveButter page.

"Last year, our members showed us what's possible when an entire fitness community rallies behind a cause. Workouts for Heroes has become part of who we are as a brand," said Stephen P. Smith, Founder and CEO of HOTWORX. "Every towel, every dedication card and every raffle ticket this year goes toward helping military women focus on what matters most during treatment and we're proud to have our members and studios across the country standing with them."

Through the NBCF Military Women’s Patient Relief Fund, donations help cover everyday expenses like childcare, lodging and transportation for military women navigating breast cancer treatment, allowing them to focus on their health and recovery.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- veterans support (topic)
- breast cancer awareness (topic)
- HOTWORX (company)
- Stephen P. Smith (person)
- charitable campaign (topic)
- fitness fundraising (topic)
- NBCF Military Women's Patient Relief Fund (company)

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Originally reported by Franchising.com (https://www.franchising.com/news/20261001_hotworx_launches_2026_workouts_for_heroes_campaign_to_support_military_wome.html). Summarized by Burnaze (https://burnaze.com/article/aee0cd5d-668a-4d24-a450-37cfb97fa2b4).