--- title: "Stanley Steemer Franchise Deep Dive: Units, Costs and Earnings" url: https://burnaze.com/article/af6190a9-ac78-4595-b2da-433140d26cf6 source: "1851 Franchise" original_url: https://1851franchise.com/franchise-deep-dive-stanley-steemer-franchise-costs-fees-profit-and-data-2727251 category: "Cleaning & maid" industry: "Home Services" segment: "Cleaning & maid" topics: ["Finance & M&A"] published: 2024-09-15T12:07:01.000Z modified: 2026-11-01T01:05:07.159Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a24f2f78c75fa001acab3882d8bbee027727.jpg --- # Stanley Steemer Franchise Deep Dive: Units, Costs and Earnings **TL;DR:** Stanley Steemer, a carpet cleaning franchise, has over 275 locations across 49 states with a mobile business model and proprietary cleaning tools and techniques. The estimated initial investment required to begin operation of a Stanley Steemer franchise ranges from $139,210 to $410,195. *originally published in 1851 Franchise on 2024-09-15. [Read the original](https://1851franchise.com/franchise-deep-dive-stanley-steemer-franchise-costs-fees-profit-and-data-2727251).* ## Key facts - Stanley Steemer has over 275 locations - Average annual gross sales per unit is $1,715,720 - Initial investment ranges from $139,210 to $410,195 ## Story NUMBER OF LOCATIONS: 275+ REPORTED COST TO GET IN: $139,210 - $410,195 REPORTED ROI (Item 19): $1.7 million (Average Gross Sales for FY 2022) ## Company history Stanley Steemer was founded in 1947 as a carpet cleaning company. Over the years, it began to grow its system through franchising while developing proprietary cleaning tools and techniques that enable owners to differentiate themselves and their services even further. There are currently over 275 Stanley Steemer locations across 49 states, owned and operated by both franchisees and the corporate team. With nearly 80 years of business experience, Stanley Steemer has become well-known across the U.S. Stanley Steemer is a mobile franchise concept that began with carpet cleaning services and has since expanded to include cleaning services for: - Air ducts - Tile and grout - Cars, boats and RVs - Natural stone - Specialty rugs Because of its mobile model, Stanley Steemer has a lower initial investment requirement and offers a more flexible model, allowing owners to grow with additional vehicles as the time comes and maintain a minimal home or rented office. ## Financial performance According to the brand’s 2023 Franchise Disclosure Document, average annual gross sales per unit in 2022 was $1,715,720. The highest-grossing outlet exceeded $12 million, and the lowest-grossing outlet reported $18,374. The estimated initial investment required to begin operation of a Stanley Steemer franchise ranges from $139,210 to $410,195. This includes the following costs: - **Initial Franchise Fee**: $20,000 - $100,000 - **Real Property**: Stanley Steemer notes that franchisees are encouraged to begin operations out of a home office, but the need for office space will depend on a range of factors. Should owners choose to lease a small office space, they can expect to pay between $1,000 and $3,500 per month. - **Stanley Steemer Vehicle**: $41,000 - $60,000 - **Stanley Steemer Cleaning Platform and Accessories**: $27,000 - $56,000 - **Water Restoration Equipment**: $8,000 - $30,000 - **Air Duct Cleaning Equipment**: $8,000 - $82,000 - **Inventory**: $5,000 - $8,000 - **Telephone Deposit**: $0 - $250 - **Comprehensive Liability Insurance (Per Year)**: $7,500 - $15,000 - **Computer Equipment**: $2,500 - $5,000 - **Local Market Advertising Listings**: $600 - $7,000 - **Internet Connection**: $40 - $200 - **Data Hosting/Backup**: $75 - $250 - **Advertising**: $8,500 - $14,000 - **Travel, Room, and Board to Attend Training Program**: $500 - $2,000 per person - **PowerMagic® and Nimbus Mobile™ Software Set Up / Conversion Fee**: $495 per person per day - **Additional Funds (6 Months)**: $10,000 - $30,000 Stanley Steemer requires a franchise fee of $20,000 to $100,000 but says the exact amount can be negotiated between the franchisor and franchisee. - Wesley Bates — Chief Executive Officer - Justin Bates — President - Philip Ryser — Executive Vice President and General Counsel - Mark Bunner — Vice President / Chief Financial Officer - Ryan Jankowski — Vice President/Chief Administrative Officer - Eric Smith — Vice President of Human Resources - Joy Molinari — Vice President of Marketing *Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.* *All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.* ## Entities - 1851 Franchise (publication) - unit expansion (topic) - Home Services (sector) - franchise costs (topic) - proprietary technology (topic) - mobile business model (topic) - Eric Smith (person) - Stanley Steemer (company) - Wesley Bates (person) - Justin Bates (person) - Philip Ryser (person) - Mark Bunner (person) --- Originally reported by 1851 Franchise (https://1851franchise.com/franchise-deep-dive-stanley-steemer-franchise-costs-fees-profit-and-data-2727251). Summarized by Burnaze (https://burnaze.com/article/af6190a9-ac78-4595-b2da-433140d26cf6).