---
title: "Crunch Franchise Announces Newest Location in Plano, Texas"
url: https://burnaze.com/article/afb4909a-b704-4ec8-9125-0ef9e17eb82f
source: "Franchising.com"
original_url: https://www.franchising.com/news/20231002_crunch_franchise_announces_newest_location_in_plano_texas.html
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2023-10-02T12:00:00.000Z
modified: 2026-10-31T20:30:11.322Z
image: https://images.unsplash.com/photo-1534438327276-14e5300c3a48?w=1600&q=80&auto=format&fit=crop
---

# Crunch Franchise Announces Newest Location in Plano, Texas

**TL;DR:** Crunch Franchise has announced the upcoming opening of Crunch Plano, a new location in Texas featuring top-quality strength training equipment and amenities. CR Fitness Holdings LLC, operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, will manage the location.

*originally published in Franchising.com on 2023-10-02. [Read the original](https://www.franchising.com/news/20231002_crunch_franchise_announces_newest_location_in_plano_texas.html).*

## Story

Fusing fitness with entertainment to make serious exercise fun, Crunch Plano will offer top quality strength training equipment, hundreds of pieces of premier cardio equipment, Group Fitness Studio, the HIITZone™, a Cycling Studio, Training Hub, Dry Saunas, HydroMassage® Tanning, spacious locker rooms, and more. Members looking for assistance reaching their goals will have access to our staff of highly experienced personal trainers.

CR Fitness Holdings LLC. is operated by Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, who combined have more than 100 years of experience in the fitness industry.

"We are looking forward to bringing the exciting and inclusive Crunch workout experience to the community surrounding our newest location in Plano," says CR Fitness CEO Tony Scrimale. "With top-quality equipment, amazing classes and personal training, there is something for everyone at an unbeatable value."

Crunch is a group fitness program and offers a wide range of classes every week, including BodyWeb with TRX®, Zumba®, Cardio Tai Box, Yoga Body Sculpt and Fat Burning Pilates. Members looking for additional guidance or motivation can utilize the HIITZone™, a proprietary high-intensity interval group training program.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- location expansion (topic)
- fitness industry (topic)
- TRX (company)
- Zumba (company)
- CR Fitness Holdings (company)
- Tony Scrimale (person)
- Crunch Franchise (company)
- new opening (topic)
- group fitness (topic)
- Vince Julien (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20231002_crunch_franchise_announces_newest_location_in_plano_texas.html). Summarized by Burnaze (https://burnaze.com/article/afb4909a-b704-4ec8-9125-0ef9e17eb82f).