---
title: "Shelbyville Daily Union: Philly Pretzel Factory Eyes Shelbyville for Development"
url: https://burnaze.com/article/afdd5917-5628-4540-8925-819688cebfc2
source: "1851 Franchise"
original_url: https://1851franchise.com/shelbyville-daily-union-philly-pretzel-factory-eyes-shelbyville-for-development-9344
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2017-01-16T22:17:01.000Z
modified: 2026-11-01T04:13:52.890Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26a10dfd6601e2fed79c5cba91e504d39692.jpg
---

# Shelbyville Daily Union: Philly Pretzel Factory Eyes Shelbyville for Development

**TL;DR:** Philly Pretzel Factory is planning to open a new location in Shelbyville, Illinois, and is seeking a franchisee to develop the site. The location is expected to employ 8-12 people and may be situated near the Shelbyville Wal-Mart.

*originally published in 1851 Franchise on 2017-01-16. [Read the original](https://1851franchise.com/shelbyville-daily-union-philly-pretzel-factory-eyes-shelbyville-for-development-9344).*

## Story

Philly Pretzel Factory is hoping to open a location in Shelbyville by summer as part of a larger development plan in Illinois. The location would employ 8-12 people and the brand is eyeing the Shelbyville Wal-Mart for potential real estate.

With the franchise model, the brand is able to become a part of the communities where there is a presence.

"We want people who want to be the pretzel mayor of their town," Philly Pretzel Factory Chief Development Officer Tom Monaghan told the Shelbyville Daily Union reporter. "It's about being a part of the community."

The pretzel product typically does well in Wal-Mart locations because of the flow of people in and out of the supermarket.

"There's a concentration of people there where we can take advantage of a captive audience." Monaghan told the reporter.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise model (topic)
- Walmart (company)
- Philly Pretzel Factory (company)
- location scouting (topic)
- Shelbyville (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/shelbyville-daily-union-philly-pretzel-factory-eyes-shelbyville-for-development-9344). Summarized by Burnaze (https://burnaze.com/article/afdd5917-5628-4540-8925-819688cebfc2).