---
title: "QSR Magazine: Rising Above the Poké Pack"
url: https://burnaze.com/article/b03001ff-c7f4-4d9b-95dd-5b15d3e08207
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-rising-above-the-poke-pack-11023
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2017-03-13T14:09:56.000Z
modified: 2026-11-01T03:09:02.370Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/013ea6fb099a07274d044eaa41e877c6183.jpg
---

# QSR Magazine: Rising Above the Poké Pack

**TL;DR:** Sweetfin Poke founders Brett Nestadt and Seth Cohen created an affordable sushi experience through their poké fast casual concept. The concept provides high-quality raw fish, sauces, and toppings in a bowl format at a lower price point than traditional sushi.

*originally published in 1851 Franchise on 2017-03-13. [Read the original](https://1851franchise.com/qsr-magazine-rising-above-the-poke-pack-11023).*

## Story

The founders of Sweetfin Poke were inspired to create a sushi experience that was more affordable. According to a recent QSR Magazine article , Brett Nestadt and Seth Cohen were banking on their poké fast casual concept to provide an alternative to expensive sushi in a more accessible bowl format.

“When we came upon the idea of selling poké, it had all the elements you love about sushi—high-quality raw fish, sauces, toppings—and when you put it in a bowl form and serve it at a fast-casual restaurant, you’re minimizing a lot of the overhead costs. You can bring the price down considerably to give someone the opportunity to have this meal a few times per weeks,” said Nestadt.

While the emphasis is on affordability, the fast-causal certainly doesn’t fall short on quality. Sweetfin has more than 30 fruits, herbs, vegetables, and spices for you to customize your bowl to your liking. You can create a healthier bowl with bases including bamboo rice or kelp noodles. But the star of the show—the fish—comes in many varieties; salmon, snapper, albacore or yellowfin tuna.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- fast casual (topic)
- menu customization (topic)
- sushi alternative (topic)
- affordable dining (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-rising-above-the-poke-pack-11023). Summarized by Burnaze (https://burnaze.com/article/b03001ff-c7f4-4d9b-95dd-5b15d3e08207).