---
title: "Taco Bell is Rolling Out A New Value Menu"
url: https://burnaze.com/article/b067b5f8-0eda-494f-9de4-3e1171a9dcd1
source: "1851 Franchise"
original_url: https://1851franchise.com/taco-bell-is-rolling-out-a-new-value-menu-2708685
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2018-12-13T20:15:01.000Z
modified: 2026-11-01T02:34:14.491Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5bcbd68b3ae0e867265a576368d7d42d8060.jpg
---

# Taco Bell is Rolling Out A New Value Menu

**TL;DR:** Taco Bell is launching a new Cravings Value Menu with items ranging from $1 to $5, targeting budget-conscious consumers. The menu will be accompanied by a national ad campaign.

*originally published in 1851 Franchise on 2018-12-13. [Read the original](https://1851franchise.com/taco-bell-is-rolling-out-a-new-value-menu-2708685).*

## Story

Fellow Taco Bell lovers, rejoice! Come December 27, the brand is adding to its inventory of low-cost offerings when it launches its all-new ‘Cravings Value Menu’ featuring items ranging from $1 single items to $5 boxes.

According to a recent Restaurant Business article, Taco Bell is kicking off the new menu with an LTO in the form of its Grande Burrito, but in two $1 iterations, Chicken Enchilada and Three Cheese Nacho. Accompanying the LTO at launch is a national ad campaign designed to elevate the least expensive menu items. Ads will be nationally televised and used on all of Taco Bell’s social and digital platforms.

“As a brand that likes to challenge industry norms, we have really sought to rethink what a value menu should be and the conventions of storytelling for it,” Taco Bell’s Global Chief Brand Officer Marisa Thalberg said in a statement included in the article.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- Taco Bell (company)
- Restaurant Business (publication)
- value menu (topic)
- ad campaign (topic)
- low-cost offerings (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/taco-bell-is-rolling-out-a-new-value-menu-2708685). Summarized by Burnaze (https://burnaze.com/article/b067b5f8-0eda-494f-9de4-3e1171a9dcd1).