---
title: "Managing Social Media’s Role in Franchise Sales"
url: https://burnaze.com/article/b06d724e-7826-4430-9478-0e53fc4bc9a8
source: "1851 Franchise"
original_url: https://1851franchise.com/managing-social-medias-role-in-franchise-sales-5893
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Emerging brands"]
published: 2016-09-21T16:11:27.000Z
modified: 2026-11-01T04:12:37.245Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b5a35e770bac4f1480f9c386b5afd0af758160921113327.jpeg
---

# Managing Social Media’s Role in Franchise Sales

**TL;DR:** The Franchise Leadership and Development Conference will discuss social media's role in franchise sales, highlighting its importance in franchise marketing and sales. The conference will feature a panel discussing best social media practices for franchise marketing and sales executives.

*originally published in 1851 Franchise on 2016-09-21. [Read the original](https://1851franchise.com/managing-social-medias-role-in-franchise-sales-5893).*

## Story

I’m looking forward to moderating an all-star panel discussing Social Media in Franchise Sales. At the 2016 **Franchise Leadership and Development Conference** in Atlanta on September 29, we will dive deep into best social media practices for franchise marketing and sales executives. From *Franchise Update:*

What is Social Media’s role in franchisee recruitment to generate leads, provide validation, get people talking about your brand? This session will help you understand the options and opportunities Social Media offers to help grow your brand.

Panelists: Aaron Goldberg, VP, Franchise Development, ZIPS Franchising; Paul Pickett, CDO, Wild Birds Unlimited; Philip Schram, CDO, Buffalo Wings & Rings

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise sales (topic)
- Wild Birds Unlimited (company)
- social media marketing (topic)
- Paul Pickett (person)
- conference (topic)
- Franchise Leadership and Development Conference (event)

---
Originally reported by 1851 Franchise (https://1851franchise.com/managing-social-medias-role-in-franchise-sales-5893). Summarized by Burnaze (https://burnaze.com/article/b06d724e-7826-4430-9478-0e53fc4bc9a8).