---
title: "$21 Million Master Franchise Agreement for Reis & Irvy’s"
url: https://burnaze.com/article/b07e36ae-e07e-447b-8afd-8e6ca86f7bfc
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/21-million-master-franchise-agreement-for-reis-irvys
author: "Global Franchise Team"
category: "Restaurants"
industry: "Restaurants"
published: 2018-07-06T10:25:00.000Z
modified: 2026-11-01T22:32:58.651Z
image: https://images.unsplash.com/photo-1555396273-367ea4eb4db5?w=1600&q=80&auto=format&fit=crop
---

# $21 Million Master Franchise Agreement for Reis & Irvy’s

**TL;DR:** Generation NEXT Franchise Brands, Inc.'s subsidiary Reis & Irvy's has signed a $21 million master franchise agreement with RoboTreats, LLC for exclusive rights in Metro Atlanta. The deal includes contracts for 20 initial locations and an agreement for 480 additional locations.

*By Global Franchise Team, originally published in Global Franchise on 2018-07-06. [Read the original](https://www.global-franchise.com/news/21-million-master-franchise-agreement-for-reis-irvys).*

## Story

Generation NEXT Franchise Brands, Inc. has announced that its flagship subsidiary, Reis & Irvy’s, has signed an agreement with Atlanta business leader, Jennifer L. Scully and her new company, RoboTreats, LLC for the exclusive franchise rights for the robot-staffed frozen yogurt chain in Metro Atlanta.

The deal includes contracts for 20 initial Reis & Irvy’s locations along with an agreement and letter of intent for an additional 480 locations throughout the metro area as part of an agreement that secures Scully’s exclusive rights to the greater Atlanta area.

Nick Yates, Chairman of Generation NEXT Franchise Brands, Inc., said: “Jennifer is able to combine her comprehensive experience with a broad network of contacts as a former board member with American Red Cross, United Way Women’s Leadership Society, and on board of counselors for the Carter Center. I have full confidence in her ability to promote and expand a large and successful franchise territory.”

Reis & Irvy’s-branded signature robot characters of the same name can dispense servings of frozen yogurt, ice cream, gelato and sorbets in under 60 seconds.

## Entities

- Restaurants (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- qsr (topic)
- master franchise (topic)
- American Red Cross (company)

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Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/21-million-master-franchise-agreement-for-reis-irvys). Summarized by Burnaze (https://burnaze.com/article/b07e36ae-e07e-447b-8afd-8e6ca86f7bfc).