---
title: "Burger King Makes Fun of AI Fears With Ad Campaign"
url: https://burnaze.com/article/b0b02d9a-435f-419e-a826-e00b8300bf60
source: "1851 Franchise"
original_url: https://1851franchise.com/burger-king-makes-fun-of-ai-fears-with-ad-campaign-2708020
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Technology","Marketing"]
published: 2018-10-01T14:09:01.000Z
modified: 2026-11-01T02:37:04.974Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a5c6b9bec1b7a36caa59be44e0ed7f874017.jpg
---

# Burger King Makes Fun of AI Fears With Ad Campaign

**TL;DR:** Burger King has launched a humorous television advertising campaign poking fun at AI fears. The ads feature voiceovers with nonsense lines and claim the copywriting was done by artificial intelligence.

*originally published in 1851 Franchise on 2018-10-01. [Read the original](https://1851franchise.com/burger-king-makes-fun-of-ai-fears-with-ad-campaign-2708020).*

## Story

Burger King recently dropped a humorous television advertising campaign with an intro that claims the copywriting was done by artificial intelligence. According to a recent article in Adweek, the ads are a way for the brand to poke fun at the idea of AI creating content. They feature voiceovers with nonsense lines such as, “Bed of lettuce for you to sleep on, bed of mayonnaise for extra sleep.”

“AI, bots, machine learning, deep learning algorithms, blockchain, among others—these are all topical as we explore our future in marketing. But we need to avoid getting lost in the sea of technology innovation and buzzwords and forget what really matters. And that’s the idea. Artificial intelligence is not a substitute for a great creative idea coming from a real person,” said Marcelo Pascoa, global head of marketing.

The ads were developed by the David Miami agency team.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Burger King (company)
- marketing strategy (topic)
- ad campaign (topic)
- ai fears (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/burger-king-makes-fun-of-ai-fears-with-ad-campaign-2708020). Summarized by Burnaze (https://burnaze.com/article/b0b02d9a-435f-419e-a826-e00b8300bf60).