---
title: "CNBC: The Clock is Winding Down for Retailers as Critical Shopping Weekend Looms"
url: https://burnaze.com/article/b0bbc7b0-cf3f-4cc7-b5c1-8d7f627b5990
source: "1851 Franchise"
original_url: https://1851franchise.com/cnbc-the-clock-is-winding-down-for-retailers-as-critical-shopping-weekend-looms-8634
category: "Retail"
industry: "Retail"
published: 2016-12-15T18:13:02.000Z
modified: 2026-11-01T04:12:02.246Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a3ae684d1aa65e6bb81dab2fda1c65957559.jpg
---

# CNBC: The Clock is Winding Down for Retailers as Critical Shopping Weekend Looms

**TL;DR:** The retail industry is hoping for a boost in sales during the critical "Super Saturday" shopping weekend, after reports showed lower-than-expected retail sales this month. Ken Perkins, president of Retail Metrics, says a strong weekend would help salvage the holiday season.

*originally published in 1851 Franchise on 2016-12-15. [Read the original](https://1851franchise.com/cnbc-the-clock-is-winding-down-for-retailers-as-critical-shopping-weekend-looms-8634).*

## Story

“Super Saturday” this month is critical, reports CNBC. The retail industry hopes that last-minute holiday shopping and an increase demand for winter gear due to freezing temps leads to a boost in sales as November comes to a close.

Reports on Wednesday proved that retail sales were not as high this month as many had hoped. Some attributed this to major sales, but many agree that retailers have been forced to implement such sales in order to entice shoppers.

"It's a vicious cycle and it feels like a race to the bottom, but what else are they left to do?" said Ken Perkins, president of Retail Metrics. “"They've really got to have a good day because the traffic levels have been pretty anemic. It's going to be difficult to make up [for a soft November]... but a strong weekend would go a long way toward salvaging the holiday season."

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- retail sales (topic)
- holiday shopping (topic)
- super saturday (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/cnbc-the-clock-is-winding-down-for-retailers-as-critical-shopping-weekend-looms-8634). Summarized by Burnaze (https://burnaze.com/article/b0bbc7b0-cf3f-4cc7-b5c1-8d7f627b5990).