---
title: "Taco Bell Harnesses the Power of Mobile Apps"
url: https://burnaze.com/article/b1031a29-2a0a-4a1f-9cbf-e6feaa55b38e
source: "1851 Franchise"
original_url: https://1851franchise.com/taco-bell-harnesses-the-power-of-mobile-apps-1505
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2015-04-20T09:04:00.000Z
modified: 2026-11-01T03:21:10.039Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/991dfd9030c55cdc0aa249e8a372bb604164.jpg
---

# Taco Bell Harnesses the Power of Mobile Apps

**TL;DR:** Taco Bell is introducing an app-based customer loyalty program to get customers coming back through rewards and incentives. The program follows the debut of its new mobile ordering app, which has been downloaded nearly 2.5 million times and helped boost same-store sales by 6 percent.

*originally published in 1851 Franchise on 2015-04-20. [Read the original](https://1851franchise.com/taco-bell-harnesses-the-power-of-mobile-apps-1505).*

## Story

Taco Bell is thinking outside the bun yet again. The fast-food giant is following up the debut of its new mobile ordering app with the introduction of an app-based customer loyalty program.

“We’re thinking of our experience as more of a game and less your traditional punch card,” Tressie Lieberman, senior director of digital platforms and social engagement at Taco Bell, told Bloomberg.

While details on the loyalty app are still scarce, Liberman said the app is designed to get customers “coming back time and time again.”

The Mexican restaurant chain reported that its mobile ordering app has been downloaded nearly 2.5 million times, helping boost same-store sales by 6 percent during the fourth quarter of 2014.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Taco Bell (company)
- Bloomberg (company)
- customer loyalty program (topic)
- mobile apps (topic)
- digital platforms (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/taco-bell-harnesses-the-power-of-mobile-apps-1505). Summarized by Burnaze (https://burnaze.com/article/b1031a29-2a0a-4a1f-9cbf-e6feaa55b38e).