---
title: "Chuck E. Cheese Experiences Sales Boost Prior to Merger"
url: https://burnaze.com/article/b14256ee-5af9-45b2-95f4-5ed72d697c48
source: "1851 Franchise"
original_url: https://1851franchise.com/chuck-e-cheese-experiences-sales-boost-prior-to-merger-2709961
category: "Restaurants"
industry: "Restaurants"
topics: ["Finance & M&A"]
published: 2019-05-15T02:21:13.000Z
modified: 2026-11-01T02:27:54.125Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/95a7d97a9cbf9ab5a6d9ac751466efb38800.jpg
---

# Chuck E. Cheese Experiences Sales Boost Prior to Merger

**TL;DR:** Chuck E. Cheese reported a 7.2% revenue increase and 74% net income rise in the start of 2019, ahead of its merger with Leo Holdings Company. The brand's introduction of new All You Can Play packages contributed to the sales boost.

*originally published in 1851 Franchise on 2019-05-15. [Read the original](https://1851franchise.com/chuck-e-cheese-experiences-sales-boost-prior-to-merger-2709961).*

## Story

Chuck E. Cheese has had a successful financial start to 2019. The iconic family fun center reported revenue rose 7.2%, while net income rose 74%. Same-store sales also saw a 7.7% increase ahead of the brand's 2019 second quarter merger.

A Restaurant Business article stated that executives cited Chuck E. Cheese’s introduction of new All You Can Play packages as the main source of the sales increase. The pricing package enables guests to play as many games as they can in an allotted time. According to the article, Chuck E. Cheese also used additional tickets as an incentive to bring in more guests.

Tom Leverton , CEO of CEC Entertainment, Chuck E. Cheese's parent company, said recent sales have been a great start for momentum into the merger. The company recently announced its plans to join Leo Holdings Company and the merger is slated for the end of the second quarter . Restaurant Business also said that Leverton claims the merging initiative and reimagining of its over 600 locations is to continue improving profitability.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- revenue increase (topic)
- Chuck E. Cheese (company)
- CEC Entertainment (company)
- merger (topic)
- Tom Leverton (person)
- sales boost (topic)
- new packages (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/chuck-e-cheese-experiences-sales-boost-prior-to-merger-2709961). Summarized by Burnaze (https://burnaze.com/article/b14256ee-5af9-45b2-95f4-5ed72d697c48).