---
title: "How Cereal Milk Matcha and Pink Mermaid 7 Fizz Are Fueling 7 Brew’s Biggest Growth Yet: ‘The Industry Hasn’t Been Disrupted in a Long Time’"
url: https://burnaze.com/article/b1531537-578e-4b50-80e2-643e43ac6446
source: "Entrepreneur Franchise"
original_url: https://www.entrepreneur.com/buying-a-franchise/how-cereal-milk-matcha-and-pink-mermaid-7-fizz-are-fueling-7-brews-biggest-growth-yet
author: "Jonathan Small"
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Development & multi-unit"]
published: 2026-07-30T13:45:00.000Z
modified: 2026-10-31T13:17:39.973Z
image: https://www.entrepreneur.com/wp-content/uploads/sites/2/2026/07/7thbrew-0726.jpg
---

# How Cereal Milk Matcha and Pink Mermaid 7 Fizz Are Fueling 7 Brew’s Biggest Growth Yet: ‘The Industry Hasn’t Been Disrupted in a Long Time’

**TL;DR:** 7 Brew, a drink chain, is experiencing rapid growth with plans to open 100 new locations this year, fueled by customizable drinks like Cereal Milk Matcha and Pink Mermaid 7 Fizz. The chain's largest franchisee, Brew Crew Holdings, finished 2025 with 130 stores and $273 million in sales.

*By Jonathan Small, originally published in Entrepreneur Franchise on 2026-07-30. [Read the original](https://www.entrepreneur.com/buying-a-franchise/how-cereal-milk-matcha-and-pink-mermaid-7-fizz-are-fueling-7-brews-biggest-growth-yet).*

## Story

7 Brew didn’t exist in 2017. It’s now closing in on 1,000 locations with customer volume one franchisee calls ‘insane.’

7 Brew is pouring it on. Brew Crew Holdings, the chain’s largest franchisee, finished 2025 with 130 stores and $273 million in sales, ranking No. 61 among the country’s largest restaurant franchisees, Franchise Times reports. It’s targeting 100 new locations this year alone.

“I think the industry hasn’t been disrupted in a long time, and that’s what’s been happening over the last few years,” said Brew Crew President Connor Wilson. Franchised 7 Brew stores now average $2.65 million in annual sales, up from $1.9 million the year before, fueled by customizable, colorful drinks like Pink Mermaid 7 Fizz and Cereal Milk Matcha served through double drive-thrus. Weekly volumes are “insane,” says operations director Matt Martinkovic.

7 Brew is part of a new breed of drink chain shaking up the category. Along with Dutch Bros and dirty-soda concepts Swig and Fiiz Drinks, it’s pushing traditional coffee chains to rethink their own menus. Iced drinks overtook hot coffee sales at Dunkin’ two years ago, and Starbucks’ refresher platform is now a $2 billion business.

## Entities

- unit expansion (topic)
- franchise growth (topic)
- Entrepreneur (publication)
- Multi-Unit (sector)
- Starbucks (company)
- Dunkin' Brands (company)
- menu innovation (topic)
- Dutch Bros (company)
- 7 Brew (company)
- Swig (company)
- Jonathan Small (person)
- FiiZ Drinks (company)

---
Originally reported by Jonathan Small, Entrepreneur Franchise (https://www.entrepreneur.com/buying-a-franchise/how-cereal-milk-matcha-and-pink-mermaid-7-fizz-are-fueling-7-brews-biggest-growth-yet). Summarized by Burnaze (https://burnaze.com/article/b1531537-578e-4b50-80e2-643e43ac6446).