---
title: "QSR Magazine: Panera Issues a Soda Challenge to the Fast Food Industry"
url: https://burnaze.com/article/b18aaa79-1cc5-4f56-8f00-8b383d718daa
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-panera-issues-a-soda-challenge-to-the-fast-food-industry-11536
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2017-04-03T14:09:01.000Z
modified: 2026-11-01T04:11:24.816Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/aaccc65a7048cec9586ecdf218ea52335727.jpg
---

# QSR Magazine: Panera Issues a Soda Challenge to the Fast Food Industry

**TL;DR:** Panera Bread is challenging the fast food industry to list calories and added sugars for fountain beverages at all U.S. locations. The brand will introduce 100 percent clean, non-carbonated craft beverages as an alternative to fountain sodas.

*originally published in 1851 Franchise on 2017-04-03. [Read the original](https://1851franchise.com/qsr-magazine-panera-issues-a-soda-challenge-to-the-fast-food-industry-11536).*

## Story

Panera Bread is challenging the entire fast food industry with a new initiative. According to a recent QSR Magazine article, the brand will be the first major chain to list the calories and added sugars for fountain beverages at all U.S. locations.

“With up to 75 grams of sugar—just one 20-ounce soft drink contains more than the recommended daily amount of added sugar,” said Panera founder, chairman, and CEO Ron Shaich. “While we won’t tell people what they should drink, we want to provide real options and real transparency—and we’re challenging the industry to join us.”

Not only will the brand list the calories and added sugars, it will also introduce 100 percent clean, non-carbonated craft beverages made with no artificial sweeteners, preservatives, flavors or colors from artificial sources as an alternative to fountain sodas.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- Panera Bread (company)
- fast food industry (topic)
- Ron Shaich (person)
- menu transparency (topic)
- soda challenge (topic)
- clean beverages (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-panera-issues-a-soda-challenge-to-the-fast-food-industry-11536). Summarized by Burnaze (https://burnaze.com/article/b18aaa79-1cc5-4f56-8f00-8b383d718daa).