---
title: "QSR Magazine: NYC’s Iconic Papaya King Preps for Explosive Growth"
url: https://burnaze.com/article/b1b86d25-d8c5-4350-96fb-8f309b8ee5b5
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-nycs-iconic-papaya-king-preps-for-explosive-growth-11863
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2017-04-20T14:09:46.000Z
modified: 2026-11-01T03:07:13.934Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c80e029748bf6ad1c38cc8b0ec9adab2713.jpg
---

# QSR Magazine: NYC’s Iconic Papaya King Preps for Explosive Growth

**TL;DR:** Papaya King, an iconic hot dog brand, is partnering with Fransmart to develop the brand throughout the country, with a goal of 500 locations in North America. The brand will be franchised in the US, except in New York where it will continue to grow corporately.

*originally published in 1851 Franchise on 2017-04-20. [Read the original](https://1851franchise.com/qsr-magazine-nycs-iconic-papaya-king-preps-for-explosive-growth-11863).*

## Story

After 85 years, the Big Apple is ready to share its iconic hot dogs. According to a recent QSR Magazine article , Papaya King has teamed with a franchising industry powerhouse, Fransmart, to develop the brand throughout the country.

To start, Fransmart CEO Dan Rowe is setting a goal of 500 locations in North America. Then, the brand will look across the ocean for continued growth globally. All locations will be franchised in the US except in New York where the brand will continue on its path to growth corporately.

“Basically, we decided to start franchising because we want America to realize that we are the No. 1 frankfurter around and we have been around for a reason,” said Wayne Rosenbaum, president of Papaya King.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchising (topic)
- brand growth (topic)
- Fransmart (company)
- Dan Rowe (person)
- North America (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-nycs-iconic-papaya-king-preps-for-explosive-growth-11863). Summarized by Burnaze (https://burnaze.com/article/b1b86d25-d8c5-4350-96fb-8f309b8ee5b5).