---
title: "QSR: Why Breakfast is Crucial for Winning Frequent Customers"
url: https://burnaze.com/article/b1c283fa-3d74-43c0-ac67-a14678aa4acd
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-why-breakfast-is-crucial-for-winning-frequent-customers-2703541
category: "Bakery & breakfast"
industry: "Restaurants"
segment: "Bakery & breakfast"
published: 2017-08-03T14:09:01.000Z
modified: 2026-11-01T04:10:49.142Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/6234fbf9bf9301230e2851cb5b214fbf1616.jpg
---

# QSR: Why Breakfast is Crucial for Winning Frequent Customers

**TL;DR:** Restaurants that offer morning menu options can become part of a consumer's daily routine, according to QSR Magazine. Coffee shops have the greatest quantity of traffic in morning hours and are more likely to gain loyal patrons.

*originally published in 1851 Franchise on 2017-08-03. [Read the original](https://1851franchise.com/qsr-why-breakfast-is-crucial-for-winning-frequent-customers-2703541).*

## Story

It would appear that breakfast really is the most important meal of the day. According to a recent article in QSR Magazine, restaurants that offer morning menu options have the advantage of becoming part of a consumer's daily routine.

Coffee shops lead the pack with the greatest quantity of traffic in morning hours. These early morning customers are more likely to become loyal patrons. According to the article, consumers who visit these shops later in the day are less likely to make a habit of visiting.

For most chains, gaining repeat visitors is a simpler way to grow than trying to attract a new consumer base. Quick service brands looking to expand may wish to consider offering breakfast to capitalize on the success of morning meal services.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- customer loyalty (topic)
- morning menu options (topic)
- breakfast services (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-why-breakfast-is-crucial-for-winning-frequent-customers-2703541). Summarized by Burnaze (https://burnaze.com/article/b1c283fa-3d74-43c0-ac67-a14678aa4acd).