---
title: "Bloomberg: Amazon Is Testing Its Own Delivery Service to Rival FedEx and UPS"
url: https://burnaze.com/article/b2121be0-728a-4949-930d-bcced63e7ce5
source: "1851 Franchise"
original_url: https://1851franchise.com/bloomberg-amazon-is-testing-its-own-delivery-service-to-rival-fedex-and-ups-2704497
category: "Finance"
topics: ["Finance & M&A"]
published: 2017-10-06T19:14:57.000Z
modified: 2026-11-01T03:00:55.633Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5ae227d951a78dc2dacd364463c2847b8356.jpg
---

# Bloomberg: Amazon Is Testing Its Own Delivery Service to Rival FedEx and UPS

**TL;DR:** Amazon is testing its own delivery service, Seller Flex, to rival FedEx and UPS and provide free two-day delivery to customers. The new delivery service is designed to make more products available for free two-day delivery and help alleviate overcrowding in its warehouses.

*originally published in 1851 Franchise on 2017-10-06. [Read the original](https://1851franchise.com/bloomberg-amazon-is-testing-its-own-delivery-service-to-rival-fedex-and-ups-2704497).*

## Story

From its purchase of Whole Foods to its ever-growing base of products, there’s no doubt that Amazon is expanding its network. And now, it’s possible that it’s taking a major step in its delivery efforts. Bloomberg is reporting that Amazon is experimenting with its own delivery service.

The new delivery service is designed to make more products available for free two-day delivery and help alleviate overcrowding in its warehouses. Sources close to the project told Bloomberg that the under-wraps project is being called Seller Flex. If the delivery service is made official, it’ll push Amazon further into a lane currently occupied by its partners, UPS and FedEx. The new system will work by Amazon picking up packages from its third-party merchants and delivering them directly to customers’ homes.

Benjamin Hartford, a Robert W. Baird analyst, told Bloomberg in a note, “Amazon’s final-mile efforts reflect a logical extension of its model as it builds network density.”

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Amazon (company)
- Bloomberg (company)
- competition (topic)
- e-commerce (topic)
- delivery service (topic)
- FedEx (company)
- UPS (company)
- Whole Foods (company)
- logistics (topic)
- Baird (company)

---
Originally reported by 1851 Franchise (https://1851franchise.com/bloomberg-amazon-is-testing-its-own-delivery-service-to-rival-fedex-and-ups-2704497). Summarized by Burnaze (https://burnaze.com/article/b2121be0-728a-4949-930d-bcced63e7ce5).