---
title: "Lessons From Franchise Executives: David Raymond of Premium Service Brands"
url: https://burnaze.com/article/b24fe5dc-f35b-4c9b-80f9-147c1c6b3542
source: "1851 Franchise"
original_url: https://1851franchise.com/lessons-from-franchise-executives-david-raymond-of-premium-service-brands-2716728
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
published: 2021-09-23T15:10:00.000Z
modified: 2026-11-01T02:15:36.585Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c39f12aab92ab765f7bdefe87eebc66e4257.jpg
---

# Lessons From Franchise Executives: David Raymond of Premium Service Brands

**TL;DR:** David Raymond, COO of Premium Service Brands, shares his experiences and lessons learned in the franchising industry, emphasizing the importance of patience, empathy, and collaboration. Raymond has learned from his early experiences in franchising, which he found to be humbling after his successful military and business career.

*originally published in 1851 Franchise on 2021-09-23. [Read the original](https://1851franchise.com/lessons-from-franchise-executives-david-raymond-of-premium-service-brands-2716728).*

## Story

As a former Staff Sergeant in the Marine Corps who went on to build a respected post-military business career, David Raymond entered the franchise world with a pretty strong leadership background.

He soon learned that the franchising industry isn’t the Marine Corps. It can be tougher.

“I was probably borderline arrogant,” Raymond said. “I've had a fair bit of success in my career. I thought that would instantly translate into success in franchising. But it can be very humbling.”

Today, as Premium Service Brands’ chief operating officer, Raymond has learned from his early experience. His takeaways for franchisors: Be patient. Listen to people. Learn empathy. And trust your franchisees.

“We’ve got 250 franchisees at Premium Service Brands,” he said. “That's 250 successful adults who have had success in their careers and who have succeeded in a wide variety of different professions. Every single one of those experiences is valuable to the franchisor. So if you're smart, you engage those resources.”

The bottom line: Raymond believes collaboration, understanding and communication are key parts of leadership.

“It's important to understand what the other person is trying to do, what they're trying to say, and honestly how *they're* hearing what *you're* saying,” he said.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- Premium Service Brands (company)
- franchise leadership (topic)
- Marine Corps (company)
- executive insights (topic)
- industry lessons (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/lessons-from-franchise-executives-david-raymond-of-premium-service-brands-2716728). Summarized by Burnaze (https://burnaze.com/article/b24fe5dc-f35b-4c9b-80f9-147c1c6b3542).