---
title: "White Castle Heads to Phoenix After a Decade of Customer Demand"
url: https://burnaze.com/article/b25432e8-93a4-4d56-b909-900419931d74
source: "1851 Franchise"
original_url: https://1851franchise.com/white-castle-heads-to-phoenix-after-a-decade-of-customer-demand-2710138
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2019-06-04T19:14:24.000Z
modified: 2026-11-01T02:31:59.778Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a7148bafa030d7d36897c4397e20d9db7330.jpg
---

# White Castle Heads to Phoenix After a Decade of Customer Demand

**TL;DR:** White Castle expands into the Phoenix market for the first time, driven by a growing fan base that became increasingly vocal on social media over the span of a decade. The brand plans to open its doors this fall, with the restaurant becoming the first family-owned White Castle west of the Mississippi River.

*originally published in 1851 Franchise on 2019-06-04. [Read the original](https://1851franchise.com/white-castle-heads-to-phoenix-after-a-decade-of-customer-demand-2710138).*

## Story

White Castle has seen a series of ups and downs as it relates to expansion and development into new markets over its 98-year history. The brand has grown from its Columbus, Ohio roots to become a force in the quick-service restaurant industry, but has cautiously kept its presence a regional one, dominating the Midwest and selectively expanding to areas along the East Coast—until now.

A recent QSR Magazine article explored White Castle’s foray in westward expansion—first, with a location in Las Vegas in 2015 and now as it expands into the Phoenix market for the first time. According to the article, a growing fan base that became increasingly vocal on social media over the span of a decade led to the brand’s arrival in Phoenix, its inaugural restaurant in Arizona having broke ground in mid-April. White Castle plans to open its doors this fall, when the restaurant will become the first family-owned White Castle west of the Mississippi River.

“The fact that our sandwiches are known and loved [in Arizona] already helps a lot,” White Castle VP Jamie Richardson told QSR. “There’s a built in-base and loyal following. We also see it as a high growth area with lots of potential.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- market expansion (topic)
- Phoenix (location)
- social media (topic)
- quick service restaurant (topic)
- White Castle (company)
- Jamie Richardson (person)
- westward expansion (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/white-castle-heads-to-phoenix-after-a-decade-of-customer-demand-2710138). Summarized by Burnaze (https://burnaze.com/article/b25432e8-93a4-4d56-b909-900419931d74).