---
title: "QSR Magazine: Dunkin' Debuts Next Generation Store, Special Drive Thru"
url: https://burnaze.com/article/b2b97289-d6c5-4995-97b7-2525060b295a
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-dunkin-debuts-next-generation-store-special-drive-thru-2705277
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
topics: ["Development & multi-unit"]
published: 2018-01-17T13:08:57.000Z
modified: 2026-11-01T04:10:01.472Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c8696e69e33d98bc6839c223bf291f977850.jpg
---

# QSR Magazine: Dunkin' Debuts Next Generation Store, Special Drive Thru

**TL;DR:** Dunkin' Donuts has unveiled a new location in Quincy, Massachusetts, featuring a redesigned interior and special drive-thru system. The new store is part of the brand's next generation concept, aiming to boost speed of service and emphasize convenience and digital innovation.

*originally published in 1851 Franchise on 2018-01-17. [Read the original](https://1851franchise.com/qsr-magazine-dunkin-debuts-next-generation-store-special-drive-thru-2705277).*

## Story

Dunkin' Donuts has unveiled a unique new location in Quincy, Massachusetts. According to a recent article in QSR Magazine, the store features a redesigned interior and special drive-thru system. The redesigned exterior features the company's shortened name, 'Dunkin'.

The new drive-thru features two lanes: one for standard drive-thru ordering and one specifically designed for picking up mobile orders. According to the article, the brand hopes that this initiative will boost the speed of service for members of its loyalty program.

“The launch of our next generation concept store marks one of the most important moments in Dunkin’ Donuts’ growth as an on-the-go, beverage-led brand. We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage while emphasizing and enhancing the unparalleled convenience, digital innovation, and restaurant excellence that distinguishes Dunkin’,” said president Dave Hoffmann.

This new store also features a unique system for cold beverages. Select iced coffees and teas will be available through a tap system.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- brand growth (topic)
- Dunkin' Brands (company)
- Dunkin' Donuts (company)
- store redesign (topic)
- digital innovation (topic)
- drive-thru technology (topic)
- Quincy, Massachusetts (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-dunkin-debuts-next-generation-store-special-drive-thru-2705277). Summarized by Burnaze (https://burnaze.com/article/b2b97289-d6c5-4995-97b7-2525060b295a).