---
title: "Swig Named the Official Soda Shop of Utah Jazz"
url: https://burnaze.com/article/b2c13e0e-1dee-4240-a7c9-bc00fec2c6db
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240206_swig_named_the_official_soda_shop_of_utah_jazz.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
published: 2024-02-06T12:00:00.000Z
modified: 2026-10-31T20:01:09.105Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Swig Named the Official Soda Shop of Utah Jazz

**TL;DR:** Swig has been named the Official Soda Shop of the Utah Jazz through a three-year partnership. The partnership includes concession locations and a free treat promotion when the Jazz win.

*originally published in Franchising.com on 2024-02-06. [Read the original](https://www.franchising.com/news/20240206_swig_named_the_official_soda_shop_of_utah_jazz.html).*

## Story

The three-year partnership is a winning mix of two beloved Utah brands. Not only are there two Delta Center Swig concession locations Jazz fans can enjoy, but the soda icon will keep the celebration flowing after every game: When the Jazz win, Swig customers in Utah can score a free treat the following day when they use the Swig app.

“We are honored to be The Official Soda Shop of the Utah Jazz,” said Rian McCartan, CEO of Swig. “It’s been an exciting collaboration to work on since our two companies share such a passionate and engaged fanbase. Our team is thrilled to celebrate, win, and Swig together.”

Swig will be sponsoring “Jazz Win, You Win” all season long - but the excitement doesn’t stop there. Swig will also host Swig & Win, a digital raffle fans can join by scanning a QR code during halftime of 20 Utah Jazz home games. More than 3,000 fans that participate throughout the season will win a free Swig drink credit to use at participating Utah locations. During select Utah Jazz home games at Delta Center, Swig will take over the Bear Bowling halftime show with 6-foot-tall Swig Cups as pins.

“We are thrilled to welcome them as The Official Soda Shop of the Utah Jazz,” said Chris Barney, Chief Commercial Officer of the Utah Jazz. “We look forward to creating unforgettable moments for Swig enthusiasts and devoted Jazz fans alike that extend beyond the court.”

The Jazz partnership comes at the end of a milestone year for the skyrocketing beverage company, which has secured its place as the national leader in custom soda.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- partnership (topic)
- brand promotion (topic)
- Swig (company)
- Delta (company)
- sponsorship (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240206_swig_named_the_official_soda_shop_of_utah_jazz.html). Summarized by Burnaze (https://burnaze.com/article/b2c13e0e-1dee-4240-a7c9-bc00fec2c6db).