---
title: "QSR Magazine: Drinks on the House"
url: https://burnaze.com/article/b2ee3301-365c-479b-bfc2-0c2ecff0fa9c
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-drinks-on-the-house-10709
category: "QSR"
industry: "Restaurants"
segment: "QSR"
published: 2017-02-28T14:09:28.000Z
modified: 2026-11-01T04:11:37.195Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/70408e32dbe2ffb307e400b764b8ed106326.jpg
---

# QSR Magazine: Drinks on the House

**TL;DR:** Restaurants' nonalcoholic beverages sales are declining, but growth segments like premium, house-made drinks are emerging. Beverages with 'homemade' in the name have increased by 15% in the previous 12 months.

*originally published in 1851 Franchise on 2017-02-28. [Read the original](https://1851franchise.com/qsr-magazine-drinks-on-the-house-10709).*

## Story

While restaurants' nonalcoholic beverages sales continue to decline, there are still growth segments that operators are tapping into. According to a recent QSR Magazine article, more restaurants are making premium, house-made drinks such as artisan sodas, cold-pressed juices, and smoothies.

Beverages that include “homemade” in the name have increased by 15 percent in the previous 12 months before November of last year. Since 2012, the growth in this segment is 46 percent overall.

“Operators have to look for ways to differentiate themselves in a crowded market, and that becomes harder every day,” says Mike Kostyo, senior publications manager for Chicago-based Datassential. “A restaurant that takes the time to make agua fresca or lemonade from scratch stands out.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- QSR Magazine (publication)
- restaurant trends (topic)
- Datassential (company)
- beverage sales (topic)
- premium drinks (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-drinks-on-the-house-10709). Summarized by Burnaze (https://burnaze.com/article/b2ee3301-365c-479b-bfc2-0c2ecff0fa9c).