---
title: "Can You Dig It, Central Texas?"
url: https://burnaze.com/article/b2f235b9-c554-4730-b3e3-46671029e80e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20221115_can_you_dig_it_central_texas.html
category: "Restaurants"
industry: "Restaurants"
published: 2022-11-15T12:00:00.000Z
modified: 2026-11-01T01:06:30.589Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Can You Dig It, Central Texas?

**TL;DR:** Big Chicken is expanding to central and eastern Texas with entrepreneur Jace Mattinson signing an agreement to open three locations. Mattinson, a seasoned franchise operator of Crumbl Cookies, will bring Big Chicken to Killeen, Waco, and College Station.

*originally published in Franchising.com on 2022-11-15. [Read the original](https://www.franchising.com/news/20221115_can_you_dig_it_central_texas.html).*

## Story

Big Chicken announced today that entrepreneur Jace Mattinson has signed an agreement to bring three locations to Killeen, Waco and College Station.

“Big Chicken is making a major splash. and I knew that now was the time to get in on the action,” said Mattinson. “I can’t wait to bring Big Chicken’s BIG flavors, BIG food and BIG fun to central and eastern Texas.”

Mattinson is a seasoned franchise operator of Crumbl Cookies in Austin. In addition to his background in the restaurant and franchise industries, Mattinson has also held executive financial roles with multiple companies, giving him crucial insight into managing the back-end of his Big Chicken business.

“Jace’s success and background in franchise ownership makes him the perfect fit for Big Chicken,” said Big Chicken CEO Josh Halpern. “We’re thrilled to expand the brand’s presence in Killeen, Waco and College Station.”

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise agreement (topic)
- austin (location)
- texas expansion (topic)
- Big Chicken (company)
- Josh Halpern (person)
- College Station (location)
- Crumbl Cookies (company)
- Waco (location)
- Killeen (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20221115_can_you_dig_it_central_texas.html). Summarized by Burnaze (https://burnaze.com/article/b2f235b9-c554-4730-b3e3-46671029e80e).