---
title: "QSR Magazine: Taco Bell Bolsters Leadership, Hires New President"
url: https://burnaze.com/article/b3090a39-9557-47b7-9c79-a31d5bff5877
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-taco-bell-bolsters-leadership-hires-new-president-2705181
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
topics: ["People"]
published: 2018-01-05T16:11:40.000Z
modified: 2026-11-01T02:59:06.779Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ca403ac1f4d946ce3ddb712e0b87f7bc8121.jpg
---

# QSR Magazine: Taco Bell Bolsters Leadership, Hires New President

**TL;DR:** Taco Bell has hired Julie Fells Masino as Brand President to help deliver same-store sales growth. Masino will help CEO Brian Niccol focus on the company's global growth and goal of becoming a $15 billion company with 9,000 restaurants by 2022.

*originally published in 1851 Franchise on 2018-01-05. [Read the original](https://1851franchise.com/qsr-magazine-taco-bell-bolsters-leadership-hires-new-president-2705181).*

## Story

Taco Bell is giving its leadership team a boost in the new year. According to a recent QSR Magazine article , the brand is bringing on Julie Fells Masino as Brand President to help deliver same-store sales growth with innovation, new store development and a seamless customer experience. With Masino on board, CEO Brian Niccol can focus on the company’s growth globally and its goal of becoming a $15 billion company with 9,000 restaurants by 2022.

“We are proud of the momentum the Taco Bell brand has seen globally, and the continued growth here at home,” says Brian Niccol, CEO, Taco Bell Corp. “We are expanding our leadership team and are excited to bring on Julie as Brand President to continue our success and innovation, with a renewed focus on technology and greater access to the brand for consumers.”

Masino’s last gig before Taco Bell was leading the Fisher Price Division at Matterl Inc., but she does have extensive restaurant industry experience from Starbuck and Sprinkles Cupcakes, Inc. She has worked in operations, marketing and strategy both globally and domestically.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Taco Bell (company)
- Starbucks (company)
- customer experience (topic)
- leadership change (topic)
- Brian Niccol (person)
- same-store sales growth (topic)
- new store development (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-taco-bell-bolsters-leadership-hires-new-president-2705181). Summarized by Burnaze (https://burnaze.com/article/b3090a39-9557-47b7-9c79-a31d5bff5877).