---
title: "Century 21 Brand Affiliates with Leading Multicultural Real Estate Firm"
url: https://burnaze.com/article/b37b2d20-006f-4ab7-a4d4-489a06b51635
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230428_century_21_brand_affiliates_with_leading_multicultural_real_estate_firm.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
published: 2023-04-28T12:00:00.000Z
modified: 2026-10-31T20:34:45.107Z
image: https://images.unsplash.com/photo-1554435493-93422e8220c8?w=1600&q=80&auto=format&fit=crop
---

# Century 21 Brand Affiliates with Leading Multicultural Real Estate Firm

**TL;DR:** Century 21 Real Estate LLC has affiliated with the Utmost Real Estate Group, a boutique brokerage in the Greater Chicago area, which will now do business as CENTURY 21 Utmost. The affiliation will provide the firm with access to the CENTURY 21 brand's technology, marketing, and other resources to better serve its clients.

*originally published in Franchising.com on 2023-04-28. [Read the original](https://www.franchising.com/news/20230428_century_21_brand_affiliates_with_leading_multicultural_real_estate_firm.html).*

## Story

The company is led by Grace Ryu, who first entered the real estate industry in 2006 and has since become a key resource for the local Korean-American real estate community. Ryu and the majority of her affiliated agents are bilingual and frequently work with clients of Korean descent on residential and commercial sales, tapping into the team’s collective expertise in taxes, finance, mortgage and architecture to provide an enhanced level of service. Ryu holds a master’s degree in psychology from Trinity International University, which has helped her develop strong relationships with her clients.

Now doing business as CENTURY 21 Utmost, Ryu and her team of relentless affiliated sales professionals will have access to the CENTURY 21 ® brand’s technology and marketing, lead generation, agent learning and coaching, and innovative productivity platform to help better serve and deliver the highest quality of service to homebuyers, homesellers and investors.

Based in Wheeling, the firm serves the northwest, northeast and western regions of the Greater Chicago metropolitan area. With an already strong presence in and around Wheeling, Ryu will leverage her affiliation with the CENTURY 21 brand to open a second office in the northern part of Naperville. She will fuel additional firm growth by tapping into the CENTURY 21 brand’s network, referral channels, professional development and recruiting programs, and state-of-the-art technology.

The firm is already reputable within the local Korean community, however, as a CENTURY 21 affiliated company, Ryu will focus on expanding the firm’s client base to serve an even more diverse clientele.

Ryu, who is Korean-American herself, founded her company with a business philosophy of serving people with the utmost respect, which aligns with the same values that are paramount in Korean culture.

The company is very involved with both global and local charities serving children. Ryu serves as president of the Global Children Foundation, which collaborates internationally with missionaries serving underprivileged children around the world.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- business expansion (topic)
- CENTURY 21 (company)
- Century 21 Real Estate LLC (company)
- real estate brokerage (topic)
- brand affiliation (topic)
- multicultural marketing (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230428_century_21_brand_affiliates_with_leading_multicultural_real_estate_firm.html). Summarized by Burnaze (https://burnaze.com/article/b37b2d20-006f-4ab7-a4d4-489a06b51635).