---
title: "Marketing Your Business For Success on Instagram"
url: https://burnaze.com/article/b3c8a6d3-52f3-4ae5-9a07-2f761effe258
source: "1851 Franchise"
original_url: https://1851franchise.com/marketing-your-business-for-success-on-instagram-2708239
category: "Technology"
topics: ["Technology","Marketing"]
published: 2018-10-22T17:12:35.000Z
modified: 2026-11-01T02:36:49.306Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/682c3b9fd04f1d3f2372e2384773561e8376.jpg
---

# Marketing Your Business For Success on Instagram

**TL;DR:** Instagram continues to grow as one of the top social media platforms with over one billion users, and companies are seeking to build a strong presence on the app. A recent article in Forbes offered tips for successfully marketing a business on the platform, including being authentic and presenting your brand in a way that speaks to Generation Z.

*originally published in 1851 Franchise on 2018-10-22. [Read the original](https://1851franchise.com/marketing-your-business-for-success-on-instagram-2708239).*

## Story

Instagram continues to grow as one of the top social media platforms. With now over one billion users on the channel, companies across industries are seeking to build a strong presence on the app in order to reach this large audience. A recent article in Forbes offered tips for successfully marketing a business on the platform.

First and foremost, it is essential to be authentic. The article explained that user-generated content tends to be more compelling and engaging than polished posts. By sharing this type of content, your business will be able to spark a conversation with fans.

Another key thing to keep in mind is the story that you are telling. By offering a compelling narrative, you are able to connect with users on a deeper level.

“Gen Z consumers want to see themselves represented in branded social media content. They have come to expect that the brands they buy from reflect their style, personality, and life stage - and social media content must do the same,” the article explained, citing a study.

Finally, present your brand in a way that speaks to Generation Z. This group has grown up with social media and is “plugged in” in a way that is unlike any previous generation. The article explained that these teens tend to check their phones around 150 times per day. This makes them a key and active audience on the platform.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Forbes (company)
- Instagram (company)
- Gen Z (person)
- social media marketing (topic)
- gen z consumers (topic)
- instagram growth (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/marketing-your-business-for-success-on-instagram-2708239). Summarized by Burnaze (https://burnaze.com/article/b3c8a6d3-52f3-4ae5-9a07-2f761effe258).