---
title: "How growth chains adapt to a changing restaurant market"
url: https://burnaze.com/article/b427b0be-2cf1-4578-bef2-27b068d17c99
source: "Restaurant Business"
original_url: https://restaurantbusinessonline.com/financing/how-growth-chains-adapt-changing-restaurant-market
category: "Restaurants"
industry: "Restaurants"
published: 2026-08-12T20:53:40.000Z
modified: 2026-10-31T14:43:37.230Z
image: https://cdn.informaconnect.com/platform/files/public/2026-08/background/ADD-%208-12-26%20%281%29.png?VersionId=bCPvkumJESbR663WjWckfmtezeI_X90l
---

# How growth chains adapt to a changing restaurant market

**TL;DR:** John Abdo, CEO of My Burger, discusses how his growth chain adapts to the competitive restaurant market on the Restaurant Business podcast A Deeper Dive. My Burger is an 11-unit chain based in Minneapolis, looking to expand to new locations.

*originally published in Restaurant Business on 2026-08-12. [Read the original](https://restaurantbusinessonline.com/financing/how-growth-chains-adapt-changing-restaurant-market).*

## Story

This week’s episode of the Restaurant Business podcast A Deeper Dive features John Abdo, the CEO of the 11-unit, Minneapolis-based chain My Burger.

We spoke with Abdo at the recent Create conference in California, an event hosted by Restaurant Business parent company Informa Connect that is targeted at growth restaurant brands.

We wanted to get the perspective of a growth chain dealing with the various challenges the current industry operates in. Beef costs are soaring, the industry is competitive, and finding new locations isn’t easy.

We also get the story of an interesting, family-owned company and how it thinks about expansion, including strategies for new locations, and where the chain is planning new restaurants.

We’re talking growth on A Deeper Dive so please check it out.

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## Entities

- unit expansion (topic)
- QSR (sector)
- Restaurant Business (publication)
- location strategy (topic)
- Informa Connect (company)
- growth chain (topic)
- restaurant market (topic)
- My Burger (company)
- John Abdo (person)
- Create conference (location)

---
Originally reported by Restaurant Business (https://restaurantbusinessonline.com/financing/how-growth-chains-adapt-changing-restaurant-market). Summarized by Burnaze (https://burnaze.com/article/b427b0be-2cf1-4578-bef2-27b068d17c99).