---
title: "Dickey’s Barbecue Pit Expands Virtual Brand Portfolio with Launch of Big Deal Burger"
url: https://burnaze.com/article/b431baae-9d84-4147-8a5c-a06c725ea2fc
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210604_dickeys_barbecue_pit_expands_virtual_brand_portfolio_with_launch_of_big_dea.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2021-06-04T12:00:00.000Z
modified: 2026-11-01T02:28:43.882Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Dickey’s Barbecue Pit Expands Virtual Brand Portfolio with Launch of Big Deal Burger

**TL;DR:** Dickey's Barbecue Pit has launched Big Deal Burger, a delivery-only brand, to create a new revenue stream for its franchisees. The new burger and sandwich concept has expanded to 45 locations across 12 states and has tripled average weekly volume by store.

*originally published in Franchising.com on 2021-06-04. [Read the original](https://www.franchising.com/news/20210604_dickeys_barbecue_pit_expands_virtual_brand_portfolio_with_launch_of_big_dea.html).*

## Story

To create a new revenue stream for its franchisees, the barbecue concept recently added Big Deal Burger to its growing virtual brand portfolio. The new burger and sandwich concept first launched in Dallas and has since expanded to 45 locations across 12 states, including Arizona, California, Colorado, Florida, Louisiana, Michigan, Nevada, New York, North Carolina, Oklahoma, Texas and Wyoming with five more locations opening this month. Since introducing Big Deal Burger, Dickey’s has tripled average weekly volume by store.

“Dickey’s is creating innovative opportunities for our Owner/Operators to yield additional revenue,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “After seeing success with our first virtual brand, Wing Boss, we started exploring other delivery-only concept ideas. Big Deal Burger makes perfect sense for us. Our franchisees already have the right equipment to execute it, so it’s a convenient way to capitalize on the growing delivery trend.”

The new virtual concept’s menu is kind of a big deal. Guests can build their own all-star burger or sandwich by choosing a protein – a single or double all-beef patty, Impossible Burger patty, pit-smoked marinated chicken, Polish sausage or spicy cheddar sausage – then adding toppings and a mouthwatering sauce to finish, all served on a buttery, toasted brioche bun. Pair your delicious creation with one of Big Deal Burger’s savory sides: seasoned, brisket cheese, Cajun or buffalo ranch fries; cole slaw; or mac and cheese.

Big Deal Burger joins Wing Boss as Dickey’s second virtual brand. The Texas-style barbecue restaurant launched Wing Boss in December 2020 to support operators during the pandemic, providing them with another opportunity expand their earning potential. Since its launch, Wing Boss has added an average of 2-4% incremental revenue.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- franchise expansion (topic)
- menu pricing (topic)
- Dickey's Barbecue Pit (company)
- Laura Rea Dickey (person)
- revenue stream (topic)
- virtual brand (topic)
- delivery-only concept (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210604_dickeys_barbecue_pit_expands_virtual_brand_portfolio_with_launch_of_big_dea.html). Summarized by Burnaze (https://burnaze.com/article/b431baae-9d84-4147-8a5c-a06c725ea2fc).