---
title: "Planet Fitness announces CFO transition"
url: https://burnaze.com/article/b49fb46d-fd00-485f-97b6-4abfe9d1389a
source: "Franchise Magazine USA"
original_url: https://franchisemagazineusa.com/planet-fitness-announces-cfo-transition/
author: "Andrew Carlo"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["People"]
published: 2026-03-12T00:23:26.000Z
modified: 2026-11-01T00:53:38.936Z
image: https://franchisemagazineusa.com/wp-content/uploads/2025/09/Planet-Fitness-location.jpg
---

# Planet Fitness announces CFO transition

**TL;DR:** Planet Fitness has appointed Tom Fitzgerald as interim CFO, following the departure of Jay Stasz. Fitzgerald previously served as CFO of Planet Fitness from 2020 to 2024 and brings deep institutional knowledge and a proven track record of financial leadership.

*By Andrew Carlo, originally published in Franchise Magazine USA on 2026-03-12. [Read the original](https://franchisemagazineusa.com/planet-fitness-announces-cfo-transition/).*

## Story

Planet Fitness announced that it has appointed former chief financial officer Tom Fitzgerald to the position of interim CFO.

Fitzgerald is returning to the fitness club franchise following the departure of Jay Stasz from the executive position. He previously served as CFO of Planet Fitness from 2020 to 2024.

“We are pleased to welcome Tom back to the Planet Fitness team as Interim CFO,” said Colleen Keating, CEO of Planet Fitness. “Tom brings deep institutional knowledge of our business and industry, and a proven track record of strong financial and business leadership. Having guided the Company through significant periods of growth, Tom’s broad background across several multi-unit brands and expertise driving value creation will support the execution of our long‑term strategy as we conduct the search for a permanent CFO.”

Prior to joining Planet Fitness in 2020, Fitzgerald served as CFO and senior vice president of Potbelly Sandwich Works, held multiple leadership roles at Charming Charlie, including president and CFO and chief administrative officer, and served as chief administrative officer of Sears Canada. Fitzgerald is a member of the board of Premier Franchise Management.

“My time as CFO of Planet Fitness stands out as a highlight of my career, and I’m excited to return and support the Company through this interim period,” Fitzgerald said. “Planet Fitness has a powerful brand, a highly resilient franchise model, and significant long‑term growth opportunity. As the Company conducts its search process for the next CFO, I look forward to working closely with Colleen and the leadership team to advance the Company’s strategic and financial objectives and strengthen our competitive edge.”

Planet Fitness said an executive search is underway for its next CFO.

Founded in 1992 in Dover, New Hampshire, Planet Fitness is one of the largest franchisors and operators of fitness clubs in the world. At the end of 2025, Planet Fitness had nearly 20.8 million members and 2,896 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.

The fitness brand did not provide any explanation for Stasz leaving the company.

“I thank Jay for his contributions during his time with the company. We appreciate his service and wish him success in his next chapter,” Keating added.

## Entities

- Fitness (sector)
- Franchise Magazine USA (publication)
- fitness industry (topic)
- executive appointment (topic)
- Andrew Carlo (person)
- Planet Fitness (company)
- Colleen Keating (person)
- Potbelly Sandwich Works (company)
- Tom Fitzgerald (person)
- cfo transition (topic)
- Jay Stasz (person)

---
Originally reported by Andrew Carlo, Franchise Magazine USA (https://franchisemagazineusa.com/planet-fitness-announces-cfo-transition/). Summarized by Burnaze (https://burnaze.com/article/b49fb46d-fd00-485f-97b6-4abfe9d1389a).