---
title: "Adweek: A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling"
url: https://burnaze.com/article/b4a3a634-1e88-45c3-b5bd-a02b26ad2ea1
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-a-giant-new-billboard-in-london-knows-what-car-you-drive-and-even-how-youre-feeling-2704618
category: "Technology"
topics: ["Technology"]
published: 2017-10-18T13:08:05.000Z
modified: 2026-11-01T04:10:24.713Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/9868d51ba7801505e44db3cbed2de04a6010.jpg
---

# Adweek: A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

**TL;DR:** A new billboard in London's Piccadilly Circus features targeted ad technology that analyzes vehicles and pedestrians to deliver tailored messages. The billboard will be used by several major advertisers, including Coca-Cola, Hyundai, Samsung, and L'Oreal.

*originally published in 1851 Franchise on 2017-10-18. [Read the original](https://1851franchise.com/adweek-a-giant-new-billboard-in-london-knows-what-car-you-drive-and-even-how-youre-feeling-2704618).*

## Story

There's a new billboard in Piccadilly Circus boosting highly targeted ad technology. According to a recent article in Adweek, cameras built into the screen are able to analyze vehicles as they drive by and deliver different ads based on the make and model of the car.

The billboard will also work to analyze approaching pedestrians. While this data will be used to deliver targeted messages, the company behind the screen says it will not store any data on these people.

A few of the advertisers that will use the Piccadilly Circus billboard include Coca-Cola, Hyundai, Samsung and L’Oreal.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Coke (company)
- Samsung (company)
- targeted advertising (topic)
- L’Oréal (company)
- Piccadilly Circus (location)
- ad technology (topic)
- billboard advertising (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-a-giant-new-billboard-in-london-knows-what-car-you-drive-and-even-how-youre-feeling-2704618). Summarized by Burnaze (https://burnaze.com/article/b4a3a634-1e88-45c3-b5bd-a02b26ad2ea1).