---
title: "Snap Fitness Unveils Luxe 24/7 Gym Concept in London"
url: https://burnaze.com/article/b4c301a5-2d85-4261-aae0-fbc1577ad23c
source: "Athletech News"
original_url: https://athletechnews.com/snap-fitness-luxe-24-7-gym-concept-in-london/
author: "Courtney Rehfeldt"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2026-01-30T22:40:26.000Z
modified: 2026-10-31T16:29:16.311Z
image: https://athletechnews.com/wp-content/uploads/2026/01/Snap-Chancery-Lane-34-scaled.webp
---

# Snap Fitness Unveils Luxe 24/7 Gym Concept in London

**TL;DR:** Snap Fitness has launched a new luxe 24/7 gym concept in London, offering premium amenities and services for £69.99/month. The 12,000-square-foot club features state-of-the-art equipment, group training, and recovery facilities.

*By Courtney Rehfeldt, originally published in Athletech News on 2026-01-30. [Read the original](https://athletechnews.com/snap-fitness-luxe-24-7-gym-concept-in-london/).*

## Story

Gyms with 24/7 access don’t have to offer stripped-down amenities or a trade-off between convenience and quality, according to Snap Fitness.

The mid-priced fitness franchise has opened its latest club on Chancery Lane in London next week, proving just that, with a new model that offers the best of boutique fitness, group training and recovery.

For Peter Dhillon, the 12,000-square-foot club marks his seventh Snap Fitness franchise location, designed to give members a completely different 24/7 gym experience.

The space is outfitted with cardio, free-weight and strength-training zones featuring equipment from Life Fitness / Hammer Strength, Escape Fitness, Booty Builder, Wattbike and more, eight Pilates reformer beds with 24-hour access and more than 800 on-demand classes, as well as group cycling.

On the recovery front, the new club includes a recovery lounge with compression boots, massage chairs and massage guns, infrared saunas and a cold shower for contrast-therapy fans, featuring brands like Therabody and Sunlighten.

While on-demand class offerings are available, the location will also host more than 40 instructor-led group exercise classes per week.

“From Reformer Pilates and group cycling to strength training and dedicated recovery facilities, everything has been created to support a wide range of member needs,” Dhillon said. “Whether someone prefers to train at 6 a.m. or midnight, they will have access to the same premium facilities and a supportive environment to train, recover and progress.”

Memberships are offered on a month-to-month basis, priced at £69.99 ($95.8) per month, with a one-time £5 sign-up fee. A discounted student membership is also available for £59.99 per month.

Snap Fitness EMEA CEO Kevin Yates said the Chancery Lane model signals an elevation of the 24/7 gym experience.

“We are showing that round-the-clock access and premium, multi-modality experiences can be delivered without the usual premium price tag,” he said. “This site demonstrates how we’re taking the category to a new level to create a genuine wellbeing destination, not just gym access.”

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- London (location)
- Snap Fitness (company)
- membership pricing (topic)
- gym concept (topic)
- Kevin Yates (person)
- Peter Dhillon (person)
- 24/7 access (topic)
- luxe fitness (topic)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/snap-fitness-luxe-24-7-gym-concept-in-london/). Summarized by Burnaze (https://burnaze.com/article/b4c301a5-2d85-4261-aae0-fbc1577ad23c).