---
title: "FOX Business: Four National Retailers Sued Over Sale Prices"
url: https://burnaze.com/article/b57e1828-2282-4103-bc27-c5124614ee17
source: "1851 Franchise"
original_url: https://1851franchise.com/fox-business-four-national-retailers-sued-over-sale-prices-8444
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
topics: ["Regulation & legal"]
published: 2016-12-09T18:13:02.000Z
modified: 2026-11-01T04:12:03.724Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7ba5f1cb80d5e5a3b285206b4fe688472747.jpg
---

# FOX Business: Four National Retailers Sued Over Sale Prices

**TL;DR:** The Los Angeles city attorney's office sued four national retailers, J.C. Penney, Sears, Kohl's, and Macy's, for allegedly misleading shoppers with false sale prices. The lawsuit seeks penalties of $2,500 for each violation and injunctions to stop the alleged false price references.

*originally published in 1851 Franchise on 2016-12-09. [Read the original](https://1851franchise.com/fox-business-four-national-retailers-sued-over-sale-prices-8444).*

## Story

Turns out not all Black Friday shoppers may have scored as big of deals as they thought. According to the Los Angeles city attorney’s office, prosecutors sued four international retailers on Thursday, J.C. Penney, Sears, Kohl’s and Macy’s. The lawsuit accuses the retailers of tricking shoppers into believing the discounts were bigger than they actually were by incorrectly marking original prices.

"Customers have the right to be told the truth about the prices they're paying -- and to know if a bargain is really a bargain," Los Angeles City Attorney Mike Feuer said in a statement.

Penalties sought by the lawsuit include $2,500 for each violation and injunctions to stop the alleged false price references to increase sales. In California, laws bar retailers from advertising an original price if the product hasn’t been sold at that price within three months so that shoppers don’t think they are purchasing something that’s more of a bargain than it really is.

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- Macy's (company)
- Sears (company)
- JCPenney (company)
- Kohl's (company)
- black friday sales (topic)
- Los Angeles city attorney's office (regulator)
- false advertising (topic)
- retail lawsuit (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/fox-business-four-national-retailers-sued-over-sale-prices-8444). Summarized by Burnaze (https://burnaze.com/article/b57e1828-2282-4103-bc27-c5124614ee17).