---
title: "Seniors Helping Seniors® In-Home Care Services Expands in Florida with opening in East Tampa and Lakeland, Florida"
url: https://burnaze.com/article/b5c836a5-088f-418f-a13e-024f44fe6532
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251028_seniors_helping_seniors_inhome_care_services_expands_in_florida_with_openin.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
topics: ["Development & multi-unit"]
published: 2025-10-28T12:00:00.000Z
modified: 2026-10-31T17:07:23.405Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Seniors Helping Seniors® In-Home Care Services Expands in Florida with opening in East Tampa and Lakeland, Florida

**TL;DR:** Seniors Helping Seniors in-home care services has expanded in Florida with two new locations in East Tampa and Lakeland. Local residents Tina Lauder and David Amato have opened these locations to serve the surrounding communities.

*originally published in Franchising.com on 2025-10-28. [Read the original](https://www.franchising.com/news/20251028_seniors_helping_seniors_inhome_care_services_expands_in_florida_with_openin.html).*

## Story

TAMPA, Fla., Oct. 28, 2025 // PRNewswire // -- Seniors Helping Seniors® in-home care services is building a network of compassionate caregivers who form meaningful relationships with their senior care clients. Local residents Tina Lauder and David Amato have opened two new locations to serve the East Tampa and the Lakeland community as well as surrounding communities.

For Lauder and Amato, this business is deeply personal. After caring for Lauder's mother during her health decline and witnessing the need for quality in-home care options, the couple was inspired to make a change. Through this experience, they recognized an urgent need for compassionate, reliable support that allows seniors to age in place with dignity. This became their new mission, and ultimately led them to open Seniors Helping Seniors® of East Tampa and Lakeland.

"When my mom passed, I knew I wanted to help other families avoid the same struggles we faced," said Lauder. "When we discovered Seniors Helping Seniors®, it felt like the perfect fit. The brand's mission spoke to our hearts and we felt that it allowed us to run a business in a way we knew could truly help the community."

Both Lauder and Amato come from corporate backgrounds, and are thrilled to take the leap into a new kind of business. Lauder brings over 30 years of experience in Corporate Human Resources while Amato worked in sales and operations. The couple sees their new business as both a culmination of their professional backgrounds, as well as a shared calling. "Working with Tina to bring our idea to life and leveraging both of our individual strengths has helped us grow exponentially," said Amato.

The demand for in-home care continues to rise, according to the U.S. Department of Health and Human Services. Nearly 70% of retirees will require some form of long-term care, and Seniors Helping Seniors® services is ready to meet them where they are, offering unique care services providing caregiver-client matching. This new location in East Tampa will focus specifically on serving aging populations in Plant City, Temple Terrace, Thonotosassa, New Tampa and Lakeland.

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- location expansion (topic)
- Senior Care (sector)
- senior care (topic)
- in-home care (topic)
- Seniors Helping Seniors (company)
- U.S. Department of Health and Human Services (regulator)
- Lakeland (location)
- Tina Lauder (person)
- David Amato (person)
- East Tampa (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20251028_seniors_helping_seniors_inhome_care_services_expands_in_florida_with_openin.html). Summarized by Burnaze (https://burnaze.com/article/b5c836a5-088f-418f-a13e-024f44fe6532).