---
title: "Sotheby’s International Realty to open first South Korean office"
url: https://burnaze.com/article/b5f8a3a2-c9ea-46c0-b557-f093f6441c2d
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/sothebys-international-realty-to-open-first-south-korean-office
author: "Kieran M"
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
topics: ["Development & multi-unit"]
published: 2021-01-04T11:00:00.000Z
modified: 2026-10-31T16:54:19.239Z
image: https://images.unsplash.com/photo-1486406146926-c627a92ad1ab?w=1600&q=80&auto=format&fit=crop
---

# Sotheby’s International Realty to open first South Korean office

**TL;DR:** Sotheby's International Realty is opening its first office in South Korea through a partnership with WP Realty, now operating as Korea Sotheby's International Realty. The new location will serve the Seoul, Gyeonggi-do, and surrounding markets.

*By Kieran M, originally published in Global Franchise on 2021-01-04. [Read the original](https://www.global-franchise.com/news/sothebys-international-realty-to-open-first-south-korean-office).*

## Story

Sotheby’s International Realty, a real estate franchise with 23,000 affiliated independent sales associates across approximately 1,000 offices in 72 countries, has announced that WP Realty in South Korea will now operate as Korea Sotheby’s International Realty; the brand’s first location in this exciting regional market.

Led by chair Dr. Lei Wang and co-chair Tiffany Park, who collectively bring 35 years of real estate experience to the company, the new location is headquartered in the capital of Seoul and will serve the Seoul, Gyeonggi-do, and surrounding markets.

“South Korea’s economic strength and geographical advantage as a peninsular country greatly appeal to global investors and luxury buyers,” said Philip White, president and CEO, Sotheby’s International Realty. “The market is seeing a significant rise in luxury real estate and high-rise developments, making it a prime location for expansion. Dr. Wang and his team have a strong understanding of the local market and we are proud to have Korea Sotheby’s International Realty as our affiliate in South Korea.”

“From a global perspective, we are seeing interest from investors in China, Japan, and the United States, in addition to an increased demand from local luxury buyers,” said Dr. Wang. “Aligning our company with Sotheby’s International Realty enables us to capitalize on our shared vision of artfully uniting extraordinary properties with extraordinary lives and will permit us to showcase our listings on an international scale.”

## Entities

- Business Services (sector)
- Global Franchise (publication)
- international expansion (topic)
- Kieran M (person)
- market entry (topic)
- South Korea (location)
- luxury real estate (topic)
- real estate franchise (topic)

---
Originally reported by Kieran M, Global Franchise (https://www.global-franchise.com/news/sothebys-international-realty-to-open-first-south-korean-office). Summarized by Burnaze (https://burnaze.com/article/b5f8a3a2-c9ea-46c0-b557-f093f6441c2d).