---
title: "Life Time Levels Up Experiential Fitness With HPLT Acquisition"
url: https://burnaze.com/article/b6e705f7-5143-464a-9153-779f1f8355b5
source: "Athletech News"
original_url: https://athletechnews.com/life-time-levels-up-experiential-fitness-with-hplt-acquisition/
author: "Courtney Rehfeldt"
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
topics: ["Finance & M&A"]
published: 2025-04-10T21:32:42.000Z
modified: 2026-10-31T17:17:09.134Z
image: https://athletechnews.com/wp-content/uploads/2025/01/D3P08157-1-e1736188242853.webp
---

# Life Time Levels Up Experiential Fitness With HPLT Acquisition

**TL;DR:** Life Time, a luxury athletic country club operator, has acquired High Performance Lifestyle Training (HPLT), a wellness company offering immersive experiences. The acquisition will integrate HPLT's offerings into Life Time's services, providing members with access to exclusive retreats and fitness challenges.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-04-10. [Read the original](https://athletechnews.com/life-time-levels-up-experiential-fitness-with-hplt-acquisition/).*

## Story

Life Time, the luxury athletic country club operator and lifestyle brand, has acquired High Performance Lifestyle Training, a wellness company known for immersive, in-person experiences.

Founded by entrepreneur Brian Mazza, the human performance-focused HPLT will be integrated into Life Time’s offerings, giving members access to exclusive retreats, self-development workshops and high-intensity fitness challenges.

“At LifeTime we are relentless in our pursuit to help our members live healthier, happier lives wherever they are on their wellness journey, including those who are laser-focused on a high-performance lifestyle in both their personal goals and professional aspirations,” Life Time vice president of group training and studio Jessie Syfko said. “Brian’s vision and passion align perfectly with our mission and together, we’re excited to bring our members uniquely curated events and opportunities they can’t find anywhere else.”

Mazza called the deal an honor and a transformative milestone that will expand HPLT‘s reach and impact.

The first Life Time HPLT experience is scheduled May 15-18 in New York City, featuring three days of keynote speakers, including Life Time founder, chairman and CEO Bahram Akradi, Navy Seal Ray Cash Care and Iron Cowboy James Lawrence. The event will also see multiple fitness activations, team runs, yoga, meditation and more.

“As part of the Life Time ecosystem, we are excited for the opportunities ahead and the future we’ll build together,” Mazza added.

## Entities

- Fitness (sector)
- Athletech News (publication)
- Courtney Rehfeldt (person)
- new york (location)
- acquisition (topic)
- wellness industry (topic)
- Life Time (company)
- Bahram Akradi (person)
- luxury fitness (topic)
- High Performance Lifestyle Training (company)
- Brian Mazza (person)
- Life Time acquisition of High Performance Lifestyle Training (deal)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/life-time-levels-up-experiential-fitness-with-hplt-acquisition/). Summarized by Burnaze (https://burnaze.com/article/b6e705f7-5143-464a-9153-779f1f8355b5).