---
title: "Inc. Magazine: How This Former NFL Player Became a Pro at Franchising"
url: https://burnaze.com/article/b72f72ea-db11-42ce-977d-532f96898647
source: "1851 Franchise"
original_url: https://1851franchise.com/inc-magazine-how-this-former-nfl-player-became-a-pro-at-franchising-10644
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2017-02-24T14:09:55.000Z
modified: 2026-11-01T03:09:49.706Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/47d26504eff3711de1075558fbea8bff9104.jpg
---

# Inc. Magazine: How This Former NFL Player Became a Pro at Franchising

**TL;DR:** Bradie James, a former NFL player, has found success in franchising with MOOYAH Burgers, Fries & Shakes, and now serves as the Director of Brand Engagement and owns several locations. James encourages other NFL players to consider franchising as a career path after retirement.

*originally published in 1851 Franchise on 2017-02-24. [Read the original](https://1851franchise.com/inc-magazine-how-this-former-nfl-player-became-a-pro-at-franchising-10644).*

## Story

Athletes often have a tough time transitioning once their life as professionals in the National Football League is over. According to a recent Inc. Magazine article , Bradie James is one who has found success after retirement with franchising with MOOYAH Burgers, Fries & Shakes . James started working with the brand while he was playing and continued his success after his retirement. Now he serves at the Director of Brand Engagement at MOOYAH and owns several of his own locations.

"What attracted me to franchising is that it's very similar to athletics," said James. "You basically have a playbook with people who have worked out the kinks. Just like when a play is called on the field, you can still make it your own. I didn't have to reinvent the wheel or stumble on an opportunity. Plus, I wanted to give my family an opportunity to work if they wanted to."

While James tries to encourage other NFL players to get involved in different career paths while they are still playing and to think about their futures, he knows NFL owners often look down on athletes who are focusing on anything but the game. This has motivated James to continue educating athletes on their options post-retirement and believes franchising should be at the top of their list.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchising (topic)
- MOOYAH (company)
- Inc. Magazine (company)
- NFL (company)
- career transition (topic)
- brand engagement (topic)
- nfl players (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/inc-magazine-how-this-former-nfl-player-became-a-pro-at-franchising-10644). Summarized by Burnaze (https://burnaze.com/article/b72f72ea-db11-42ce-977d-532f96898647).