---
title: "Popular Build-A-Bear PEEPS® Collection is Perfect for Baskets"
url: https://burnaze.com/article/b74555ae-87f1-41da-95cb-9c2d6db0f9cb
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230406_popular_buildabear_peeps_collection_is_perfect_for_baskets.html
category: "Retail"
industry: "Retail"
published: 2023-04-06T12:00:00.000Z
modified: 2026-10-31T20:34:56.805Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Popular Build-A-Bear PEEPS® Collection is Perfect for Baskets

**TL;DR:** Build-A-Bear Workshop is offering a PEEPS-themed plush line for Easter baskets, featuring a limited-edition collection of bunnies and accessories. The collection is part of a multi-year collaboration between Build-A-Bear and PEEPS, which has resulted in close to a quarter of a million PEEPS products sold by Build-A-Bear.

*originally published in Franchising.com on 2023-04-06. [Read the original](https://www.franchising.com/news/20230406_popular_buildabear_peeps_collection_is_perfect_for_baskets.html).*

## Story

ST. LOUIS, April 5, 2023 // PRNewswire // - Build-A-Bear Workshop is delighting guests with the ultimate springtime plush line of PEEPS® Brand Bunnies and accessories, perfect for any Easter basket. These huggable sweet friends are inspired by the popular Marshmallow Easter treat, PEEPS®.

As Easter approaches, guests can still make their very own PEEPS® plush and customize it for the holiday at Build-A-Bear experience locations across the country, while supplies last. By choosing from a selection of plush in signature PEEPS® colors, guests have a fun way to cuddle one of Easter time's favorite candies.

The Make-Your-Own PEEPS® collection is available at various Build-A-Bear experience locations where millions go each year to create new family traditions. These limited-edition Bunnies, with their irresistible ears and signature design, are featured in classic holiday colors, including the newest addition of the PEEPS® Party Cake Bunny. With its vanilla color, sparkly accents and pastel sprinkles, this PEEPS® Party Cake Bunny is perfect for Easter gift giving, or as a sweet spring decoration.

The popularity of Build-A-Bear's PEEPS® collection is driven by the pop culture love of both brands, and the ability to customize the plush by adding a Marshmallow Scent to truly experience this Easter basket classic. Also available are accessories such as the PEEPS® Reversible Bandana, PEEPS® Gift Bow, and little Chick wristies . Guests can customize their new PEEPS® Bunnies during the Build-A-Bear heart ceremony, and add a unique message with the Record Your Voice option, creating a forever keepsake for somebunny special.

Bringing together two brands, Build-A-Bear has a multi-year collaboration with PEEPS® that kicked off in 2021. PEEPS® is owned by Just Born Quality Confections a third-generation family-owned candy manufacturer. Just Born's purpose to bring sweetness to people's lives provides a perfect complement to Build-A-Bear's mission to add a little more heart to life. The partnership has resulted in close to a quarter of a million PEEPS® products sold by Build-A-Bear.

The PEEPS® collection at Build-A-Bear is only available this spring, so get a hop on shopping and don't miss the chance to build a PEEPS® Bunny. Also, for families looking to build special memories over the holiday, the Build-A-Bear in-person experience promises fun and FURever special moments and the chance to create an Easter-exclusive furry friend or gift that lasts beyond the season.

## Entities

- Franchising.com (publication)
- Retail (sector)
- Build-A-Bear Workshop (company)
- easter collection (topic)
- peeps collaboration (topic)
- limited edition plush (topic)
- springtime retail (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230406_popular_buildabear_peeps_collection_is_perfect_for_baskets.html). Summarized by Burnaze (https://burnaze.com/article/b74555ae-87f1-41da-95cb-9c2d6db0f9cb).