---
title: "Dollar General Targets Wealthier Customers with New Items"
url: https://burnaze.com/article/b79d5605-3d4c-4bf7-9109-5e614ca74a6e
source: "1851 Franchise"
original_url: https://1851franchise.com/dollar-general-targets-wealthier-customers-with-new-items-2710514
category: "Specialty retail"
industry: "Retail"
segment: "Specialty retail"
published: 2019-07-12T20:15:01.000Z
modified: 2026-11-01T02:31:42.870Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d1ecd02982ffba15abe0a8ec8205bb5e6230.jpg
---

# Dollar General Targets Wealthier Customers with New Items

**TL;DR:** Dollar General is introducing new merchandise, including home goods and gift bags, to attract wealthier customers and encourage core customers to spend more. The brand is adding new products to over 1,000 of its stores, with most items costing less than $5.

*originally published in 1851 Franchise on 2019-07-12. [Read the original](https://1851franchise.com/dollar-general-targets-wealthier-customers-with-new-items-2710514).*

## Story

Dollar General is introducing a new line of merchandise to encourage core customers to spend more—and to attract a wealthier segment of the population, according to CNN Business.

Low-margin food, cleaning supplies and personal care sundries account for more than three-quarters of the brand’s $25 billion in yearly sales. Over the past year, however, Dollar General has added home goods like pillows, candles and decorations as well as gift bags and wrapping paper to more than 1,000 of its stores, drawing attention to the new products with signage and centralized lower shelves. Most of these new items, which will be available in around 15% of its 15,000 stores by the end of the year, cost less than $5.

CNN Business notes that the brand’s new strategy also takes a page out of TJMaxx’s playbook, cultivating a “treasure hunt experience” by rotating new products frequently. Dollar General further plans to introduce fresh produce sections, healthier snack options and private-label cosmetics. The brand has even struck up new partnerships with FedEx and Western Union to add daily convenience while potentially bringing in new customers.

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- partnerships (topic)
- FedEx (company)
- retail strategy (topic)
- Dollar General (company)
- TJ Maxx (company)
- new product line (topic)
- target market expansion (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/dollar-general-targets-wealthier-customers-with-new-items-2710514). Summarized by Burnaze (https://burnaze.com/article/b79d5605-3d4c-4bf7-9109-5e614ca74a6e).