---
title: "Burger King Targets Starbucks With New $5-Per-Month Coffee Subscription Service"
url: https://burnaze.com/article/b7df29c9-5a8f-4b78-ab2c-e3aabef78882
source: "1851 Franchise"
original_url: https://1851franchise.com/burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419
category: "Coffee & tea"
industry: "Restaurants"
segment: "Coffee & tea"
published: 2019-03-15T15:10:33.000Z
modified: 2026-11-01T02:32:22.894Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/47d66da826f1a515d8517c790252330b1156.jpg
---

# Burger King Targets Starbucks With New $5-Per-Month Coffee Subscription Service

**TL;DR:** Burger King has launched a new coffee subscription service called BK Café for $5 per month, targeting Starbucks customers. The service is a play in the customer loyalty department to combat decreasing foot traffic.

*originally published in 1851 Franchise on 2019-03-15. [Read the original](https://1851franchise.com/burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419).*

## Story

Burger King has decided to take on an entirely new segment of competitors with the national rollout of a new coffee subscription service called BK Café for just $5 per month.

The burger chain’s value proposition is clear: “Enjoy BK Café for a month for the price of a large cappuccino from Starbucks,” a new ad for service reads.

According to a recent AdAge article, the promo only applies to regular hot coffee and isn’t accessible with delivery orders. A play in the customer loyalty department, the subscription service represents yet another tactic QSR brands are employing to combat decreasing foot traffic. The flat-rate model Burger King is employing, however, is unique for a major brand and shows the increased prioritization of generating repeat business, the article noted.

BK Café (and the marketing of it) is the latest example in a series of bold promotions for Burger King that openly challenge other big-name brands. Most recently, the brand offered one-cent Whoppers to customers who placed an order via its app within close proximity to a McDonald’s location.

“We're a fundamentally brand-led company, and we've demonstrated this through impactful, edgy marketing campaigns including the Nightmare King, the Whopper Detour, and most recently, our Eat Like Andy ad during the Super Bowl,” José Cil, CEO of Burger King parent company Restaurant Brands International said on a recent earnings call, according to QSR Magazine.

This latest promotion putting Starbucks on blast falls right in line, then.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- Starbucks (company)
- Burger King (company)
- qsr marketing (topic)
- customer loyalty (topic)
- competition (topic)
- Restaurant Brands International (company)
- coffee subscription (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419). Summarized by Burnaze (https://burnaze.com/article/b7df29c9-5a8f-4b78-ab2c-e3aabef78882).