---
title: "Uni K Wax Franchise’s Loyal Following Fuels Rapid Brand Growth"
url: https://burnaze.com/article/b7f62a4e-017f-4e8d-9eec-4d65646934bd
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-times-new-uni-k-wax-ceo-harnesses-brands-loyal-following-2727643
category: "Wax, brow & lash"
industry: "Beauty & Wellness"
segment: "Wax, brow & lash"
published: 2024-10-16T14:09:53.000Z
modified: 2026-11-01T01:04:43.261Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/FranchiseT_1743184729770.jpg
---

# Uni K Wax Franchise’s Loyal Following Fuels Rapid Brand Growth

**TL;DR:** Uni K Wax, a 34-unit waxing franchise, is working to grow nationwide with a focus on its natural product and high hygiene standards. The franchise's CEO, Heather Harris, believes the brand's differentiators will contribute to its upcoming expansion.

*originally published in 1851 Franchise on 2024-10-16. [Read the original](https://1851franchise.com/franchise-times-new-uni-k-wax-ceo-harnesses-brands-loyal-following-2727643).*

## Story

Uni K Wax, the 34-unit waxing franchise that uses a flexible, pine-based wax to provide a better guest experience, is working to grow nationwide. The franchise’s CEO, Heather Harris, who has her fair share of experience rapidly growing emerging brands, says that this differentiator will be a key contributor to Uni K Wax’s upcoming expansion.

“We’ve been around, but we are starting to grow pretty aggressively,” she told Franchise Times in a recent interview. “The business is [at such] a great size where we can kind of test and react in a really meaningful way, and then impact our franchisees.”

While Uni K Wax remains committed to its natural product and high hygiene standards — another part of the experience that elevates the brand far beyond its would-be competitors — there is still plenty of space for leaders at Uni K Wax to innovate.

For example, recently, the brand debuted a membership program that boosts reliable revenue for franchisees while offering guests unlimited access to waxing services of their choice and a special discount on other products and services.

“There’s a lot of opportunity to tell new markets, new consumers, why we’re different and how we’re different,” Harris said. “From a growth standpoint, there’s a lot of opportunity to grow in our existing user base.”

## Entities

- 1851 Franchise (publication)
- franchise expansion (topic)
- Beauty & Wellness (sector)
- brand growth (topic)
- Uni K Wax (company)
- membership program (topic)
- Heather Harris (person)
- hygiene standards (topic)
- natural products (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-times-new-uni-k-wax-ceo-harnesses-brands-loyal-following-2727643). Summarized by Burnaze (https://burnaze.com/article/b7f62a4e-017f-4e8d-9eec-4d65646934bd).